With more and more 80s joining the new home decoration family, the personalized demand has become the first appeal of the decoration. Custom furniture has become a favorite of young people who focus on quality and style. Its important characteristics are its sensitivity to price and design.
In order to achieve the above two functions, the following two paths can be made: First, replace the expensive solid wood with a relatively low-cost "health and environmental protection" plate, and transform the tedious engraving technology into a simple design with the highest purpose of user experience; The second is to use online sales as the main channel to expand the display volume of customized products, so as to provide customers with a large number of choices, while reducing the rental and decoration costs of dealers - this is naturally the same as the home improvement of the new home network The best, can be called a national role model.
As far as the first path is concerned, it can be proud to say that Sichuan enterprises, especially plate enterprises, are more suitable for “customization†than enterprises in any production area, because their product lines are long, dealers are relatively close and cooperation is relatively tight, and terminal marketing is solid. , brand promotion and so on are all positive factors. But every innovation always allows only prepared companies to succeed. Even if you are on the road to success, there are countless bumps.
There are channels that have dealers that are not equal to custom sales.
Whether the company that started to set up the "customized" project is still looking for a partner, the emotional expression may be more trouble.
The first worry is how to exploit the advantages of channel construction. The salesman of a well-known finished product “customized department†described their helplessness in their work: “Compared to a professional custom enterprise like Shangpin Home, our design is worse than others, the product is worse than others, and the cost is higher than others. It’s the after-sales system of the enterprise, which is completely different from the previous finished products, but many companies are completely unaware of this, and they are working hard on channel pressure, but lack the core factors of the previous foundations. The staff is doing nothing. Indeed, our advantage in the channel is definitely that there are many dealers in hand, but you have to let the dealers make money and make him troublesome, and people will be willing to follow you. Otherwise No doubt, it is kidnapping dealers."
In the interview, the dealer of the leading brand enterprise of Sichuan Enterprise said: "The customer's eyes are sharp. If your business is not good, the best brand is equal to zero. For me, the best brand can't be profitable. I can also give up. Especially in the custom, in the beginning stage, I can also find more products, good service small companies to cooperate, mutual growth and support, I believe more effective."
What do you want to sell completely in terminal sales?
The second worry is how to do terminal sales. Compared with the finished product, the customized project lacks the on-site presentation of the product. Therefore, it is more necessary for the store-related personnel to communicate with the consumer peer-to-peer, the person-to-person service, and the order-sale-sales-sequence tracking.
“Terminal forward†and “diversity alliance†have always been effective means for Sichuan furniture enterprises to sell. But compared to “custom furnitureâ€, the original propaganda is too extensive and not targeted – all furniture stores are concentrated on “low priceâ€, but each property owner may consider more after check-in. They are willing to pay a certain cost for their beauty and comfort.
To this end, the salesmen often feel: "We have done enough, why do you still have no one to enter the store?" Some small and medium-sized furniture products companies want to take shortcuts in this regard, hoping to be able to work with professional custom companies or We have already expanded the cooperation of finished products with customized projects to digest our excess capacity and even expand production. In their beautiful imagination, the number of customized enterprises has increased sharply, but the current situation is just the opposite. The order that the customized enterprises get is still not Saturated, especially in the low season of summer, there is a lot of manpower and store cost per day.
Terminal sales, what do you want to present to your customers in full?
In addition to the work related to the storefront, such as: peer-to-peer communication with consumers, person-to-person correspondence services, order-to-order-sales-continuation tracking. A further core point is the product that is directly related to customization, including the successful completion of the task chain of product design and product effect presentation. In response to this, online sales as the main channel, the core of network technology as a work connection has become a top priority for customized enterprises - technology brings efficiency, no ERP improvement, traditional enterprises to do this is still very difficult. From the factory point of view, the customized products can not be industrialized, the cost performance of the products can not be reduced; from the customer point of view, the product design effect can not be seen, the finished product and the effect are expected to be very different, disputes or disappointments are inevitable.
After-sales problem "take one to launch the whole body"
The third worry is the after-sales problem of a custom enterprise. At present, the process of customizing furniture can be attributed to “door size + furniture design + distribution installation + after-sales startâ€. It is understood that the first is the furniture custom enterprise to send people to the door to measure the size of the house, then the designer out of the first draft design, communicate with the customer, modify, and then make a second measurement, the design is more accurate, then determine the program, and finally production Completed, the logistics department distribution installation master installed on site. The omissions in all the links will be revealed in the after-sales process - the most troublesome problem arises. Once there is an after-sales problem, the expenses will rise suddenly and even lead to a loss.
How to solve the after-sales and let consumers get a good consumer experience, this problem is the most obvious gap between the latecomers and the home-customized pioneers such as “Shangpin Home Match†and “European Schoolâ€. Moreover, bringing such a distance closer seems to be an "impossible task." The "Shangpin home delivery" obviously went further. He used the technological advantages of his software development to connect the production, sale and after-sales links into a positive and benign "closed conduction ring", and the after-sales problem was solved.
To this end, in the transformation of custom enterprises or the addition of customized projects, it is necessary to enhance the professional team (including production, design, measurement, consulting, etc.) and strengthen the professional team awareness. The team's experience and combat effectiveness determine the development of a custom enterprise.
Because of this, ordinary finished products companies hope to cooperate with mature custom enterprises to complete the construction of customized projects and even profit, but such hopes will undoubtedly be a fish, because custom companies are very reluctant to lend the power of customized specialized teams to others. ——If you don’t have the corresponding custom production awareness and team in the ordinary finished product, then my cooperation with you will only be troublesome. In the process of conversion of finished products to customization, this will become the "difficult point" and "pain point" of development.
Glass Dressing Table,Glass Nightstand,Glass Dresser,Glass Bedroom Furniture
Hongsing Glass Hardware Porduct Co Ltd , https://www.hongsingglass.com