[ Chinese and foreign toys network news] Beijing time on December 22 news, according to foreign media reports, the world's largest auction site eBay is the alliance of Macy's, the world's largest toy and baby products retailer Toys R Us (Toys R Us) And other companies, because eBay in the holiday shopping season not only wants to get from the network, but also wants to get revenue from consumers who go to the store to shop.
eBay is developing a mobile technology for retailers that can help consumers navigate through physical stores, find products, and use discounted services. Take Macy's mobile app, when it comes to finding a store in Macy's, it sends a mobile coupon to the user and provides navigation to the user to help them find the item they want to buy.
Steve Yankovich, vice president of eBay's mobile, said in an interview, "This is part of our efforts in the field of trade, but only in the field of e-commerce. We will go out of the multi-billion dollar scale. The e-commerce market. By linking mobile apps to brick-and-mortar stores, we will make eBay soar in the trillion-dollar market."
By partnering with brick-and-mortar retailers, eBay wants to gain greater market share in the retail market. US business statistics show that physical store retail sales account for 95% of total US retail sales. To increase new revenues, eBay has been adding tools to retailers. eBay expects the company's revenue this year will reach 14.1 billion US dollars, although this data increased by 62% compared with 2009, but still only a small part of Amazon's revenue of 62 billion US dollars this year.
Shopping anywhere
Jankovic declined to say how much revenue eBay will earn by aligning with retailers, but he said, "In the future, eBay's revenue will increase significantly."
Daniel Kurnos, an analyst at Benchmark Co., said, "The profitability of eBay's business is not yet determined, but it does have huge market opportunities. From the point of view of brand building and mobile penetration, The potential of this business will be enormous. eBay is increasingly playing a technical role."
As more and more consumers use mobile devices to shop online, all retailers are currently trying to get users to use mobile technology to make purchases. Jankovic said that consumers who choose to shop in physical stores hope to get extra technology to help them make shopping conveniently. He said that consumers are asking, "When I am in a physical store, how will you help me? Guide me? Contact me?"
GSI customer
Store retailers certainly need to get such users. IBM released a report on November 27th that this year's "Cyber ​​Monday", more than 18% of users use smartphones or tablets to enter the retailer's website, an increase of 70% over the same period in 2011. IBM also said that the total amount of mobile shopping almost doubled that day, reaching 13% of total online retail sales. “Cyber ​​Monday†refers to the first Monday after Thanksgiving every year. This is also the most insane period for major online retailers to compete for customers, which will trigger a shopping boom.
It is expected that eBay's mobile sales will reach 10 billion US dollars this year. According to statistics from the US Department of Commerce, in the third quarter of this year, US network sales reached approximately $57 billion, while US retail sales reached $1.1 trillion.
eBay CEO John Donahoe is using GSI Commerce to acquire potential mobile technology partners. eBay bought GSI Commerce for $1.9 billion last year. GSI Commerce has previously provided retail terminal systems, marketing and merchandising systems to many of these customers.
Black friday application
In July of this year, eBay and Macy's began to develop an app that would allow the “Black Friday†influx of 668 stores in Macy's to make it easier to find what you want to buy. Once launched, the product has been recognized by users because it provides users with accurate location services.
Jennifer Kasper, vice president of Macy’s, said, “Until eBay provided us with this technology, we have included this company in our own list of developers.†This year’s Black Friday Ten days ago, eBay launched the app for Macy's. In just 10 days, this app has been downloaded 200,000 times.
eBay also launched the "eBay Now" service in November this year. Unlike competitors who ship from their own shelves, eBay can extract merchandise from retail shelves of multiple partners. With the iOS version of the eBay Now app, users can order from Best Buy, Target, Macy's, Office Depot and Payless Shoes.
Milton Pappas, vice president of e-commerce customer experience at Toys R Us, said, "We look forward to continuing to work with eBay in multiple areas. GSI, eBay Now, Gift Finder - they have all become We are very good partners."
Changxing Mingwang Rubber & Plastic Technologies Co.,Ltd. , https://www.cxmingwang.com