The importance of packaging (3)

(B) promote the sale of goods, play a role in the merchandise display silent salesman
Whether goods can be sold well or not, in addition to the performance and quality of the goods, the role of sales packaging can not be ignored. It not only plays a role in beautifying the goods, but also serves the use of advertising. As we all know, when China's Maotai entered the world fair for the first time at the World Expo, it was because of the image of the “Taiyi blouse”. It was also fortunate that its own quality was too great. It was accidentally broken and the wine bottle overflowed. Recognized by the world. This epic story tells us that we are delighted with the sense of quality that "it must be hard to beat iron," and that we must not have the sadness of lacking a sense of "packaging." To the shopping mall to buy things, the initial appearance of the customer's attention is the shape and packaging of the product, the survey shows that 63% of consumers buy products based on the product packaging, which is the famous "Dupont Law."
According to one source, in a typical supermarket selling 15,000 products, the average shopper browses about 300 items per minute, assuming that 53% of purchases are impulse purchases. Then, the packaging effect at this time is equivalent to a 5-minute TV commercial. From this we can see that in addition to paying attention to the inherent quality of goods, producers and operators must also pay attention to the packaging of goods. Foreign countries have five principles for the so-called “AIDMA” of commodity packaging. This is A (ATTENTION) which attracts attention and attraction, and I (INTEREST) ​​further arouses the interest of customers. D (DESIRE) is the desire to generate interest and then to purchase, M (MEMORY) refers to the features, names, logos, patterns, colors, etc., that make people leave the necessary impressions and memories, or want to buy after use; A (ACTION) is the purchase action. This is the purpose of the packaging. China's commodities must be competitive in the international market. In addition to the quality of the goods themselves, the packaging of goods must first be competitive. The packaging reflects the economic development from one side and is the indicator and vane of the degree of commercialization.
On the other hand, if the packaging is not designed properly or is ill-conceived, it does not understand or pay attention to the study of foreign customs and other special customs and special regulations, and it will not only fail to promote the role of the product, but also will not even allow the market to enter. For example, most of our country’s habits are red in favor of the big ones, while people in Western European countries regard the red as an omen; our people regard the peacock as a symbol of beauty, while France and the United Kingdom do not like peacock and think it represents arrogance; the panda is China Unique precious animals, many domestic products used as trademarks, but in many countries, some do not know what the panda is, even treat it as a pig, use these as trademarks will inevitably affect the market. Japan has been jealous of 4 and considers 4 to be an unlucky number. Therefore, some countries have changed from the original 4 packages to 5 packages for exporting Japanese dishes and glassware to Japan. Russia, on the other hand, stipulates that the packaging of imported foods must bear a Russian trademark, and indicate the product ingredients, food value, shelf life, preservation conditions, and food methods in the trademark. In addition, the name of the exporting country and manufacturing company should be indicated, and the packaging of the goods should be The instructions attached to the label, label, or merchandise should also be marked in Russian using the above content. (To be continued)