Coating Market Trends (I)

1. Paint has become the mainstream of building decoration The development of foreign architectural coatings has come a long history. Especially in the developed countries, interior and exterior wall decoration is the most used architectural paint. At present, the world's total coating output is about 28 million tons, of which architectural coatings account for 40% to 50%, and about 11100 to 14 million tons. In industrialized countries, architectural coatings represent the largest percentage of consumer coatings, accounting for about 50% of total coating output. The annual output of American architectural coatings has been maintained at about 2.7 million tons for the past 10 years, accounting for 52% of the paint output, of which water-emulsion coatings accounted for 75%; solvent-based coatings accounted for 25%. The proportion of architectural paints in other developed countries to the total amount of paint is: 57% in Italy, 55% in Germany, 55% in France, and 40% in Japan. In the United States, 45% of the exterior walls of buildings are decorated with paint. Japan is also a world leader in paint production, with the world’s third-largest output. The annual output of architectural coatings is about 1 million tons, which accounts for about 40% of total coating output. In the United States and other industrialized countries, the average per capita consumption of architectural coatings is more than 10kg, while China is still less than 1kg. The gap is large, but it is reasonable compared with the gap between the per capita industrial output value.
Take the United States as an example:
The United States has a prosperous economy with many architectural decoration materials, but interior walls rarely use expensive decorative materials. Most of them are architectural paints. For exterior wall decoration, more than 80% of architectural paints are used. For example, the outer walls of buildings in Los Angeles are almost all architectural paints, and only a few high-rise buildings are decorated with aluminum-plastic panels. It is difficult to find decorative materials for facing bricks. In New York, you can also see brick-type decorative materials, but still use architectural paints, especially new construction. Colorful exterior paints make the city beautiful.
The interior wall decoration is mainly paint and wall paper (cloth), and there is seldom a large wall surface decorated with high-grade wood, while the wallpaper (cloth) is only used for the rest of the inner wall outside the bedroom, regardless of the grade of the decoration. How high, almost all use paint. Only in the local use of handicrafts or paintings to embellishment, there is no sense of low grades.
The use of cement-based floor coatings is also common, and many well-known buildings use this type of paint on the ground, but only in some parts of the carpet. The ground floor coating is commonly used on the surface of industrial plants to provide wear-resisting, anti-slip, and decorative effects.
Some public places, tourism venues and other walkways are colored concrete floor coatings, such as Disneyland ground mostly use this type of paint.
2. Grouping and specialization of enterprises In the United States, most enterprise groups have become group companies, and even larger ones, but they also join large groups for cooperation and development.
RPM Group is a group company that mainly produces coatings. The company is formed by many companies. Although some subordinate enterprises have low levels and single products, the group has large scale and high technical level. When participating in competition, the entire group emerges, which greatly enhances the competitiveness of the products. Within the group, a clear division of labor occurs, so subordinate companies are more specialized. Zinger Company is a member of the group. Founded in 1849, it is an old paint production company. It should be said that it has strong paint development and production capabilities. However, the company mainly produces primers with more than 70 varieties. Only a few varieties of topcoat. Due to the excellent quality of the company's primer, many large coating companies in the United States use Zinsser primers to match them. The company's primers are divided into two major categories, namely water and oily, and each category is divided into two categories: general base and porous base. According to different grassroots, it is further divided into different varieties. Each primer has its own scope of use, such as new concrete, old concrete, new wood, old wood, treated walls, untreated walls, and so on.
3, pay attention to research and product quality The United States government research institutions are few, the industry's testing center is also very little, the development of new products, the good quality is the company's own needs, each company attaches great importance.
Rust-olceμm is a member of the RPM Group. Scientific instruments and equipment are advanced. The company is small, with a total of 185 people, of whom 30 are scientific research personnel. Researchers are mainly engaged in developing new products and improving product quality according to the tasks assigned by the company. The company pays great attention to the good quality. The whole process of raw material selection, formulation design, process flow, and packaging is controlled. Raw materials and finished products are all classified by bar codes. All production is automated and assembly line operations are used. The entire large workshop has only a dozen operators. In order to understand the quality control situation of each link in a timely manner, from raw material storage tanks, reactors, dispersion tanks to paint cans, etc., all have access to the quality control center. The center samples and analyzes at any time to ensure product quality. (To be continued)

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