In addition to Sichuan, Guangdong, Zhejiang, and Hebei, it is estimated that Shandong is a member of the general public.
However, it is necessary to count the famous furniture brands, especially the brands with high popularity. Shandong can be said to be completely annihilated by the whole army, or it is rare. Some people may not be convinced, then we will take out the relatively active and relatively strong furniture companies in Shandong to see who among them can stand on the national platform.
According to statistics, Shandong local furniture brands mainly include: Jin Futong, Jinan Aoke Furniture, Lai's Furniture, Qingdao Yimu, Lantian Home, Medina, Zhonghui, Xinhe, Hongyunxing, Fengyang, Baoen Furniture, Zerun, Yantai Jisi, Zibo Xinnis, Zibo Kanglin, Fengyang, Zhucheng Xinhuayu, Fuwang, Jiudian, Hengjiu, Chunnuo, Jinfuxin, Kaidiwei, Blue Sky, Dirk, Beiyuan Yinghui, Qingdao Liangmu , Xinhe, Zhushi, Double Happiness, Sun Tree, Da Lihua, etc.
In most of the evaluations, the above brands are regarded as the first-line brands in Shandong production areas. At the same time, there are still a lot of Jinyuanlin rural furniture, HSBC furniture, tycoon Otissen solid wood doors, Depufeng European and American towns and Yumuqing. Small business.
But with the more well-known All-Friends Furniture, Pocket Pearl, Federal Furniture, Qumei Furniture, Dynasty Furniture, Gujia Home, Red Apple, IKEA Home, Xilinmen, Ximengbao, Cool Manju, Songbao Kingdom, Mousse Compared with brands such as Yalan, Baiqiang, Emperor, Shangpin, Huari, Tiantan, Yifeng, Shuanghu, and Haojing, it is easy to find out. In terms of popularity, Shandong Furniture Production Zone First-line brands do fall behind too much.
I can also take some specific indicators, such as the number of views of encyclopedia entries, the total friend furniture has more than 340,000, the palm of the hand is also more than 140,000, Gujia home is close to 120,000, mousse mattresses, bedding and other brand words. The number of views has exceeded 200,000, and the number of homes is 280,000.
In contrast, Shandong's well-known furniture companies have been opened a few streets, such as Fengyang Group, which is also the vice chairman unit of the China Furniture Association, but the terms are confusing, and the number of views is only over 9,000. Lai's furniture is only 20,000, Qingdao is less than 30,000, Jinfutong is more than 4,000, Baoen furniture is less, only more than 1,400. Yantai Gies has less than 10,000 views.
Of course, in terms of online information volume, media mention rate, brand exposure, and activity on social media, compared with the first-line brands in Sichuan, Guangdong, Zhejiang and other regions, Shandong’s first-line furniture companies are at least average. There is a gap of about 10 times.
Some traditional furniture practitioners may not be convinced that the network data does not represent the gap in strength. Then we will look at the scale of the entire production area and the scale of the revenue of the representative enterprises, so that we can find the corresponding relationship.
In the case of All-Friends, although the annual revenue data was not disclosed, in 2013, its Tmall flagship store sold more than 100 million in a single day, and after deducting returns, there were probably tens of millions, ranking first in the furniture field. Its annual revenue is said to be nearly 10 billion. Even in the recent controversial Qumei Furniture, there were 1.017 billion in revenue in 2013. Zhejiang Xilinmen’s annual income from mattresses has also exceeded 1 billion. Sichuan also has the brand of the Pearl of the Pearl, although there is no public revenue data, but for the second consecutive year is the top ten brands of Sichuan furniture industry comprehensive strength, not too much from the Friends of the whole.
These enterprises are not only investing heavily in product lines, they are very perfect and flexible, they have stepped out of the southwestern region as early as possible, and they have put their eyes on the second and third tier cities in the country, and then counterattacked the front line, and the marketing innovation is very strong. Building a storefront, now Internet marketing, e-commerce, O2O, are almost all leaders. Of course, there are also brands in Sichuan and Guangdong that have not developed, and many, but innovative companies, dreams, and companies with strong executive power have done a good job.
In the competition with the furniture legions of Guangdong, Sichuan and Zhejiang, the advantage of Shandong furniture in China can be said to be gradually deteriorating. The products, outlets and popularity continue to weaken. Almost no brand can achieve nationwide in the domestic market, and One step slow, slow pace, such as the current e-commerce, Shandong furniture companies are almost collapsed, the top ten in the rankings, there is no Shandong seat. In the top 100, who is it? It can be said that propaganda is not in place, and the new channel, which is very lethal to the Internet, has not been taken seriously and has not been fully utilized.
Shandong furniture has to reverse the current impetus and do a lot of work. Now it is facing new channel changes. The O2O model and online sales model brought by the Internet are enough to become new growth points. If you can seize this round of opportunities, Shandong still has the potential to refine the national first-line brand.
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