As one of the world's three major furniture representatives, China's Ming style furniture has been brilliant for some time. British furniture master Chippendale has designed a lot of furniture with oriental flavors . In Europe , furniture and home furnishings with oriental flavors are very popular for a while, but this popularity has become history.
Since the beginning of the 21st century, with the rapid development of China's economic level, traditional Chinese furniture materials such as huanghuali and rosewood have been speculative. In 2004, the price of Hainan huanghuali wood was 80,000 yuan and 1 ton, and rosewood was 200,000 yuan and one ton.
Today, in just a few years, Hainan Huanghuali has been fired at a price of 20 million yuan per ton. Although the rosewood is not so outrageous, it has reached a historical high of 80-100,000 tons per ton. The furniture made of huanghuali has become a high price. It is very expensive in the eyes of the Chinese people. It belongs to the state of pricelessness; the rosewood furniture is gradually drifting away with the high price of raw materials.
In the traditional Ming and Qing furniture, the last material of the rosewood is the best material that can be seen in the modern Chinese furniture market. A set of red rosewood furniture is hundreds of thousands of millions, and seems to have become synonymous with luxury furniture.
However, in the past few decades, has our mahogany furniture become a world-class luxury? No! Why can't our mahogany furniture become a world-class luxury?
Experts point out that world-class luxury goods must belong to the "world" rather than just China. That is to say, it serves the high-end consumers of all countries in the world, and has a relatively fixed share of consumers and consumption in the world. For example, Rolls-Royce, Patek Philippe, Lafite Wine, Hermes, etc., these brands can find its consumer groups in more than 80% of developed countries around the world.
At present, the consumer groups of Chinese mahogany furniture are all domestic, not the whole world. Even if you leave the world, it will not be recognized by mainstream consumers. Lacking the world's influence, market share and consumer base, mahogany furniture is always a small luxury, not a world-class luxury lobby.
So, what exactly is luxury?
“A consumer product that is unique, scarce, rare and beyond, beyond the scope of people’s needs for survival and development, can bring consumers an elegant and refined lifestyle, pay attention to taste and quality, and face the high-end market.†It is the definition of luxury goods that are generally accepted internationally.
When a mahogany chair appeared in the Hermès Shanghai showroom, mahogany furniture was first associated with luxury goods. The scarce raw materials of mahogany furniture, the unique craftsmanship, and the functions of civilized expressions have already possessed certain elements of becoming “luxury goodsâ€.
Most people think that luxury goods are representative of materialism, because they are expensive, and the effects of enjoyment and display are often more practical. However, this is only a superficial phenomenon. The connotation and source of luxury goods is actually a spiritual culture.
The fascinating cultural connotation is the root of the infinite charm of luxury goods. Chinese traditional culture is fascinating and respected. Ancient Chinese silk, porcelain, tea, etc. are continuously sold to the West and the Middle East through two silk roads on land and at sea. These items all reflect the introverted, refined and elegant elements of Chinese culture, with strong China. Cultural information has become a favorite luxury in the upper class.
The mahogany furniture is a concentrated expression of the Chinese nation's national culture, value form and aesthetic orientation for thousands of years. This unique nationality and culture is the essence of mahogany furniture, and it is the root cause of many people fascinated by it.
With the revival of China's national status and economic strength, consumers around the world are increasingly demanding Chinese culture, which undoubtedly brings opportunities for the rise of China's mahogany furniture luxury brands.
This requires that our mahogany furniture designers, on the one hand, have a deep understanding of China's profound and profound traditional culture; on the other hand, they must be able to express Chinese traditional culture in a modern way and show their unique talents. Only by designing products that can convey the essence of Chinese culture and conform to modern aesthetics and lifestyle can we gain the love of the Chinese market and the recognition of the international market. From this perspective, they must be masters who can blend Chinese and Western cultures.
From the consumer's point of view, the main force to buy luxury goods in mahogany furniture is the wealthy class, and their cultural identity is often very strong. They need to acquire cultural status corresponding to their wealth status through consumer culture and cultural products, and thus obtain a stable social status.
In the decorative patterns of Chinese mahogany classical furniture, it reflects the subtlety of Chinese culture, the abstraction of calligraphy, the artistic effect of pursuing the unity of the gods and the perfect artistic conception. The Chinese nation, especially the theocracy and imperial power of the Han nationality, can be seen everywhere. The origin of husband's rights and the ethics, values, thinking patterns and behavior patterns of the Han people.
If foreign luxury goods focus on materialism, our Chinese mahogany furniture is a cultural luxury, a work of art.
The more the nation is, the more the world. It is precisely because of these ancient or new Chinese elements of Chinese mahogany classical furniture that Chinese mahogany furniture has entered the luxury with unique oriental charm and Chinese sentiment, thus becoming an irreplaceable majestic world among luxury goods.
As a mahogany furniture manufacturer, how to further explore and display the national cultural tradition of mahogany furniture with innovative consciousness, and make mahogany furniture become the carrier of Chinese culture and international luxury brand, is the unshirkable mission and responsibility of our mahogany furniture manufacturers.
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