Price wars have long been common in the e-commerce market, and several major e-commerce giants have made great efforts in the past. Especially in the case of home appliances, Tmall announced that it would take 200 million yuan to subsidize the electrical city business, and Jingdong announced that it would take out a subsidy plan of 500 million yuan. The e-commerce price war has been pushed one after another.
Some time ago, there was a news that these e-commerce giants had announced such a large amount of preferential treatment, but in terms of the downstream logistics market trends, the response was not very strong. A careful study is nothing more than two reasons. First of all, price tactics have traditionally been widely used, whether it is the online e-commerce market or offline stores. Especially on the holidays, there will be large-scale promotional activities, which have been going on for many years. Now it has caused a weak state to the whole market, and the attraction has been lost. Secondly, the gimmick is too large, and the supply chain needs to be studied. Whether these e-commerce companies really make this part conducive to consumers remains to be seen. The root cause is whether its supply chain has the ability to accept this part of the profit. Therefore, today, as the price war is intensifying, its enterprise supply chain, logistics and transportation have become the top priority of the current e-commerce enterprise development.
Optimize the supply chain business enterprise is a strong guarantee of success
For e-commerce companies, the control and management of the supply chain is especially important. If the company can provide consumers with the quality products they need, they will win the favor of consumers and get the terminal market. Therefore, this requires e-commerce companies to strictly select when selecting suppliers. The selected companies such as Dingsheng, Yaobang, Yipin Wood have high qualifications and prestige in the industry, and their novel business model and platform have won a good reputation in the entire furniture e-commerce industry.
The company enjoys the reputation of the father of modern Chinese panel furniture. The products are exported to more than 30 countries and regions such as the United States, France, Spain, Japan and the Middle East, with an annual export volume of 40 million US dollars. Based on the strong strength and excellent brand of Dingsheng Group, Melaleus Furniture Network launched the Prosperity Merlot Mahogany brand furniture made by Dingsheng Group in the early summer of 2012.
It is understood that the Dingsheng·Mile brand mahogany furniture is mainly produced by Dingsheng Group. The pre-production is mainly completed in the Southeast Asia factory of the Dingsheng Group. The detailed processes such as post-painting and upper leather fabrics are completed by the branches of the Dingsheng Group in Dongguan. Moreover, all the carvings of the furniture products belong to pure hand-carved wood, and the leather is imported from Italy. Melody CEO Gao Yang also said that the brand's furniture is 100% pure solid wood, and the consumer is solemnly promised to pay ten. According to Melaleuca customer service, in less than a few days after launch, a dining chair will have dozens of sales in a day, almost all the way.
The achievement of this achievement is not only because of the excellent quality of its prosperous and Merlot mahogany, but also the price of its close to the people is also loved by consumers. Previously, like mahogany furniture, the price of huanghuali wood furniture was mostly hundreds of thousands, which may be more difficult to accept as a domestic ordinary consumer. But in the same way, mahogany furniture with high collection value, long service life, safety and environmental protection can be purchased at Melaleuca at a cheap price. This has a close relationship with Melaleus' own unique business model and platform. Therefore, this is the biggest reason why mahogany furniture can swept the entire Internet in such a short period of time.
Comprehensive logistics and transportation services is the driving force of the development of commercial enterprises
Second, perfect logistics is equally important. From Jingdong self-built logistics, where customers launch such as Fengda, Tmall delivers goods 24 hours a day, Merlot Furniture Network establishes Jiujiang, Shatou warehouse, etc. It can be seen that its perfect logistics and transportation in the development process of e-commerce enterprises Important role.
There are now 55 physical stores in the country, and there are several physical stores in Shanghai, Shenzhen, Jiangsu, Chongqing and other places, and the opening of physical stores in other second and third tier cities is now in full swing. It is estimated that by the end of 2012, there will be as many as hundreds of physical stores in China, and the sales point of Melaleus Furniture Network in the country will be further improved. Moreover, it is more convenient for consumers to purchase products, and the transportation time will be shorter, thereby reducing the unnecessary damage caused by the furniture during transportation.
From the traditional view of development, opening a physical store is nothing more than grabbing market share, so many businesses have settled in large domestic home stores. From the recent status quo, those companies that have settled in domestic large-scale home stores are now hindered by rising rents. If businesses want to develop, they will either increase the price of furniture products or withdraw their stores, and no matter which one will bring them. Many unfavorable development factors.
For this, Melody CEO Gao Yang has his own unique insights. He said that the Melaleule store address has avoided the traditional high rent circle, so the price will always adhere to the cheap route. At the same time, compared with other platforms such as Tmall, it has better services. The establishment of physical stores can effectively compensate for the lack of online. Therefore, as an e-commerce company, its supply chain, logistics and service are all crucial.
Channel statement: The articles, data and other contents contained in the channel are purely personal opinions of the author and are for reference only and do not constitute investment advice. Investors operate on this basis at their own risk.
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