This year, Keqiao has more relocated households, and the market demand for wall coverings is larger than in previous years, and the business is good. "Set up shops in China Textile City Market on the first floor wallpaper wall covering wall covering Mr. Wang Hui Agile water and soil smiled and told reporters. Wang soil and water, he said the past few years the company's business is growing very fast wall covering, annual sales growth All are between 30% and 40%. In addition to customers in the surrounding areas of Zhejiang, Jiangsu, Anhui, etc., there are professional customers in Xinjiang and Inner Mongolia.
Keqiao more than 1,000 cloth bosses are doing! What fabric is the hottest? No one except it
Hui Yaju is the first batch of operators in China's textile city wallpaper wall covering market. As the only professional wallpaper wall covering in the country, the market has a total investment of 800 million, including a business area of ​​40,000 square meters and 483 shops.
In March of this year, the market organized the first batch of merchants to settle in. There are currently 22 business households in the market, and more than ten business households are undergoing renovation. “After the renovation of the first floor of the first batch, we will organize the second batch of wall covering enterprises to enter the second floor.†Wang Yong, Marketing Investment Director, told the reporter. At present, the investment situation is very optimistic. He is full of confidence in the future development of China Textile City wallpaper wall covering market.
Wall covering industry agglomeration new height
Wang Yong’s confidence has a solid industrial foundation. Backed by huge Keqiao textile industry chain, especially in printing and dyeing, R & D, after finishing complex embroidery and other advantages, Keqiao wall covering industry has developed rapidly, and high concentration.
The reporter learned from Keqiao District Economic and Trade Bureau that at present, Keqiao wall covering market share accounts for 80%-90% of the total sales of wall coverings in the country, and has Xiaoxuan window, Yakino, Volley, love Long-term and other key brand enterprises, the total annual sales of about 4 billion yuan.
It is worth mentioning that the Keqiao wall covering industry is very concentrated. There are about 1,500 wall coverings in Keqiao and surrounding Paojiang and Xiaoshan, and Keqiao accounts for about 70%, at around 1,000. At the same time, Keqiao accounts for about 80% of the national total sales. Keqiao wall covering The industrial agglomeration is quite high and has become a gathering place for the entire wall covering industry.
In addition, compared with Haining, Zhuji, Huzhou and other places, the wall covering enterprises mainly rely on air jet looms. Keqiao wall covering enterprises mainly focus on wholesale and retail. The production process is mainly concentrated on the sewing of wall cloth and post-process finishing. After the road. "This model allows Keqiao wall covering enterprises to exhibit the characteristics of light assets and high profits, which greatly reduces the asset-liability ratio." According to industry insiders.
Wall cloth market has unlimited potential
On the one hand, the emerging market known as the wall covering soft home industry, the last piece of "Blue Ocean", continues to attract new players to enter; on the other hand, curtains and wall covering line with the current model of combining a large home textile industry train The concept of service. The Keqiao wall covering market has unlimited future potential.
As an old-fashioned wallpaper company, Zhejiang Yaqinuo Decoration Materials Co., Ltd. has also laid out the wall covering market in recent years. Under the influence of the big home concept, Yakino has launched the “Dameiju†brand by integrating home soft clothing; Zhejiang Wynn warp Corp. as a tradition to warp, jacquard, embroidered fabric-based textile company, in recent years, also vigorously carry out wall covering business.
In fact, in Keqiao, in addition to the China Textile City wallpaper wall covering market, in the Tianhui curtain screen market and the Beilian curtain fabric market, a small number of wall covering enterprises have also been brought together. Especially on the 3rd and 4th floors of the Tianhui market, a special wall covering area was opened.
Jinxuan Textile is an established enterprise in China Tianfang Market of China Textile City. It mainly produces and operates curtain fabrics. With the gradual excess of curtain fabric production, the competition in the curtain fabric industry has become increasingly fierce. In 2012, Jinxuan Textile began to enter the wall covering market. “Today, the company’s development focus has shifted to the field of wall coverings,†said Zhao Weiping, general manager of the company.
As more and more of wallpaper, curtains, wall covering fabric companies began to enter the market. According to industry analysts, the Keqiao wall covering industry will grow at a rate of 50% in the future. It is expected to reach a scale of 30-500 billion yuan after three to five years.
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