Sports social market business venture date:2015-03-17 23:50
A few days ago, Shenzhen Golf Golf Co., Ltd.’s mobile social service platform, Yungao Golf, won the A-round financing of RMB 50 million led by Guangfa Xinde Investment Management Co., Ltd. and became the first Internet company to obtain round A financing in the vertical field of golf.
This is not the first time that the capital market has focused on sports social software. At the end of last year, as a domestic software company that first explored the sports social market, it obtained a round of investment from SIG, amounting to US$10 million, while crossing hardware and social networks. Sports smart wearable software also completed a $30 million Series B round of financing. Sports and social networking entered the spring overnight.
Sports social entrepreneurship is hot
From catering to medical care, home improvement, and online education, the traditional Internet industry became very popular in 2014, and the sports and fitness segment also received more attention. Smartphone giants such as Samsung and Apple have all started to embrace the sports and health industry. Nike, the sports industry giant, has also announced that it is optimistic about the prospects of the healthy sports industry in the mobile industry.
In the area of ​​venture capital investment, sports socialization has also become a hot vocabulary. In the months from the end of 2014 to the beginning of 2015, investment in and financing in related fields has exceeded 10 times. It is understood that the domestic golf-themed app has no less than 100 models.
Just a few days ago, China’s first women's marathon started running in Shenzhen. Many women celebrated their holidays by running. Since 2014, sports socialization generated by running heat has become a new social method. Thanks to social software, running, a seemingly civilian sport, has brought a lot of fashion labels. In the process of making the transition from silk to fashion, sports social software plays an important role in it.
The 2014 sports white paper released by the developers of a sports social app in China summarizes three typical characteristics of the current domestic sports: mobile phones become running gear; runners in each city are full of personality, vitality, and desire to share; runners in all sporting interests Among those who accounted for up to 58%.
Sports socialization has driven the flow of running from the bottom to the high-end users. For sports such as golf, which was originally popular among high-end people, it is expected to promote socialization through sports to the more popular masses.
Sports market is the next blue sea
In fact, as early as 2013, the sports market has been stared at by wearable equipment manufacturers. In sports society, social networking is only a form of carrier, and the movement itself has more market space.
In 2013, the size of the domestic sports industry was approximately US$52.6 billion, accounting for approximately 0.56% of GDP. In 2013, the US sports industry reached US$463.9 billion, accounting for 2.8% of GDP. In contrast, the Chinese sports market has very large room for growth.
However, compared to other traditional industries, the sports market is rather special. There are many areas such as sportswear retailing, sports and fitness services, event tickets and smart wear, so pure C2C, B2C or O2O are not very good. Meet the needs of the sports market. Therefore, many giants have taken a fancy to socialize users.
According to analysts in the industry, sports socialism is not as simple and crude as social communication of strangers, and it can acquire a large number of seed users. Instead, it requires professional training after the acquisition to enter the growth period. At the same time, sports socialization is not just about sharing your own sports scores with friends, it is more simple. It is through aggregating sports people and like-minded friends. Users can use it to simultaneously capture texts and short videos to track movement knowledge. This is more like Is a community about sports.
For example, a software program invites hundreds of athletes, professional athletes, and fitness coaches to enter and build a professional mobile sports community. Through the sharing of these professional sports users, it gradually becomes sticky to ordinary users, which in turn motivates users and Social needs between users.
O2O is a sporting social point
Yun Gao, the founder of Yungao, believes that it is difficult for sports social networking to be realized in the traditional forms of online social networking such as games and membership, because the amount of users will not be particularly large, and users will not be recognized because of their membership status. The way of liquidation requires the development of a sports O2O market.
In Yungao, more than 600 golf courses have been included in all cities in China. This is because golf courses can be booked off-site, making them ideal for travel and vacations. This just needed to aggregate the early large number of golf users. According to reports, in 2014, Yungao's platform trading volume increased by more than 10 times to 100 million yuan, of which 90% of the transaction volume was obtained through the booking of stadiums, and among them, off-site reservations became the main source of orders.
However, the reporter learned that despite the large amount of transactions, Yungao still has not achieved profitability. Yungao COO Liang told reporters that the current mode of cooperation with various golf courses is mainly to extract a fixed commission ratio, the platform's profits are invested in the user's subsidies, such as through a 1 yuan golf experience, 99 yuan golf packages and other activities, driving range free With the use of such functions, it is hoped that some of the golf beginners will be aggregated. The main users of the platform are the post-70s and the 60s. In the future, we hope to attract more people such as 80s and 90s to popularize golf among them.
Li Ang example: For example, in the golf driving range in Shenzhen Xili, 80% of the users in the afternoon are users of Yungao, and 15% of them purchase golf accessory products here. He introduced that the core users of golf in China are about 600,000 people. Yungao has already aggregated 200,000 golf players and already has the basic attributes of the community. At the beginning of this year, Yungao increased the functions of coaching, online shopping, and community. Explore the O2O in the golf field by exploring the social modes of sports and expanding potential users.
A few days ago, Shenzhen Golf Golf Co., Ltd.’s mobile social service platform, Yungao Golf, won the A-round financing of RMB 50 million led by Guangfa Xinde Investment Management Co., Ltd. and became the first Internet company to obtain round A financing in the vertical field of golf.
This is not the first time that the capital market has focused on sports social software. At the end of last year, as a domestic software company that first explored the sports social market, it obtained a round of investment from SIG, amounting to US$10 million, while crossing hardware and social networks. Sports smart wearable software also completed a $30 million Series B round of financing. Sports and social networking entered the spring overnight.
Sports social entrepreneurship is hot
From catering to medical care, home improvement, and online education, the traditional Internet industry became very popular in 2014, and the sports and fitness segment also received more attention. Smartphone giants such as Samsung and Apple have all started to embrace the sports and health industry. Nike, the sports industry giant, has also announced that it is optimistic about the prospects of the healthy sports industry in the mobile industry.
In the area of ​​venture capital investment, sports socialization has also become a hot vocabulary. In the months from the end of 2014 to the beginning of 2015, investment in and financing in related fields has exceeded 10 times. It is understood that the domestic golf-themed app has no less than 100 models.
Just a few days ago, China’s first women's marathon started running in Shenzhen. Many women celebrated their holidays by running. Since 2014, sports socialization generated by running heat has become a new social method. Thanks to social software, running, a seemingly civilian sport, has brought a lot of fashion labels. In the process of making the transition from silk to fashion, sports social software plays an important role in it.
The 2014 sports white paper released by the developers of a sports social app in China summarizes three typical characteristics of the current domestic sports: mobile phones become running gear; runners in each city are full of personality, vitality, and desire to share; runners in all sporting interests Among those who accounted for up to 58%.
Sports socialization has driven the flow of running from the bottom to the high-end users. For sports such as golf, which was originally popular among high-end people, it is expected to promote socialization through sports to the more popular masses.
Sports market is the next blue sea
In fact, as early as 2013, the sports market has been stared at by wearable equipment manufacturers. In sports society, social networking is only a form of carrier, and the movement itself has more market space.
In 2013, the size of the domestic sports industry was approximately US$52.6 billion, accounting for approximately 0.56% of GDP. In 2013, the US sports industry reached US$463.9 billion, accounting for 2.8% of GDP. In contrast, the Chinese sports market has very large room for growth.
However, compared to other traditional industries, the sports market is rather special. There are many areas such as sportswear retailing, sports and fitness services, event tickets and smart wear, so pure C2C, B2C or O2O are not very good. Meet the needs of the sports market. Therefore, many giants have taken a fancy to socialize users.
According to analysts in the industry, sports socialism is not as simple and crude as social communication of strangers, and it can acquire a large number of seed users. Instead, it requires professional training after the acquisition to enter the growth period. At the same time, sports socialization is not just about sharing your own sports scores with friends, it is more simple. It is through aggregating sports people and like-minded friends. Users can use it to simultaneously capture texts and short videos to track movement knowledge. This is more like Is a community about sports.
For example, a software program invites hundreds of athletes, professional athletes, and fitness coaches to enter and build a professional mobile sports community. Through the sharing of these professional sports users, it gradually becomes sticky to ordinary users, which in turn motivates users and Social needs between users.
O2O is a sporting social point
Yun Gao, the founder of Yungao, believes that it is difficult for sports social networking to be realized in the traditional forms of online social networking such as games and membership, because the amount of users will not be particularly large, and users will not be recognized because of their membership status. The way of liquidation requires the development of a sports O2O market.
In Yungao, more than 600 golf courses have been included in all cities in China. This is because golf courses can be booked off-site, making them ideal for travel and vacations. This just needed to aggregate the early large number of golf users. According to reports, in 2014, Yungao's platform trading volume increased by more than 10 times to 100 million yuan, of which 90% of the transaction volume was obtained through the booking of stadiums, and among them, off-site reservations became the main source of orders.
However, the reporter learned that despite the large amount of transactions, Yungao still has not achieved profitability. Yungao COO Liang told reporters that the current mode of cooperation with various golf courses is mainly to extract a fixed commission ratio, the platform's profits are invested in the user's subsidies, such as through a 1 yuan golf experience, 99 yuan golf packages and other activities, driving range free With the use of such functions, it is hoped that some of the golf beginners will be aggregated. The main users of the platform are the post-70s and the 60s. In the future, we hope to attract more people such as 80s and 90s to popularize golf among them.
Li Ang example: For example, in the golf driving range in Shenzhen Xili, 80% of the users in the afternoon are users of Yungao, and 15% of them purchase golf accessory products here. He introduced that the core users of golf in China are about 600,000 people. Yungao has already aggregated 200,000 golf players and already has the basic attributes of the community. At the beginning of this year, Yungao increased the functions of coaching, online shopping, and community. Explore the O2O in the golf field by exploring the social modes of sports and expanding potential users.
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