Big brand packaging and packaging of small changes in the wisdom of packaging

Reading: For a product, packaging is only an additional, but many times, the first impression of the consumer is from the packaging. The allusion to the “buy saccharine” also suffices to show that a good package will become a major selling point of the product. Therefore, many brands are using their brains in packaging and trying to bring convenience and freshness to consumers through packaging design.

McDonald's: The tray takes away. Many people who bought takeaways at McDonald's are familiar with its brown paper bags. Now, McDonald's “upgrades” it into a “bag tray,” which is both a paper bag and a tray. Unlike the previous paper bag, the lower half of the paper bag is a paper tray. A label splices the upper half of the paper bag with the lower half of the tray. When eating, just tear the label strip and the paper bag can be turned into a tray. In this way, no matter if you are in the car or go to the picnic with your buddies or when you are feeding naughty children, you don’t have to worry about overthrowing drinks, or spreading fries everywhere.

Nestle: The bottle cap reminds you to drink coffee. Nestlé has introduced a limited edition "Nestle Alarm Cap". The lid of the 3D printed and built-in arduino chip has a led display that can play 7 different sounds, such as a bird, while emitting a flash. Ming, flowing water and so on. Every morning, Nestle's alarm bell cover will awaken people in their sleep in a very gentle manner. The only way to turn off the alarm is to open the cap and tighten it. This time, it is estimated that I do not want to sleep. Just do not know, wake up the dreamer, whether it is the smell of coffee, or the sound of an alarm?

Ggrp: carton phonograph. Audio research company ggrp introduced a very creative product: a cd-sized paper case with a vinyl record. Normally, there is an old record and you need a phonograph to play it. But the highlight of this ggrp product is that its packaging box can be transformed into a gramophone - open a total of three sides of the paper shell packaging, there is a fixed bolt on one side, the record is placed on the bolt, The needle at the end of the third end can just be bent over and placed on the record. So, inserting a pencil or something into the spinning hole of the record rotates the record. With the resonance effect of the paper case, the melody in the vinyl record is clearly transmitted.

Iconpackaging: One second change shelf. Iconpackaging has designed a kind of wine packaging. Before it opened, it was quite satisfactory. It was no different from the previous packaging box. However, after opening the packaging, we discovered that there was something else inside. By simply assembling, we could turn the original packaging box into a wine rack. The shelved wine was shelved to the top, and even the wine rack could be expanded based on the amount of wine.

Veuve: Champagne needs an ice bucket. Open champagne is to celebrate, but if champagne is not enough ice, what is the door to celebrate. As a result, Veuve Clicquot has also moved on its packaging. After its newly designed package is opened, it can be folded into a shirt-shaped triangle. The inner lining is waterproof, so it doesn't matter how much ice you want to add. Put the champagne inside and everything is perfect.

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