Customizing the blue ocean market that looks like a furniture company, but it is not an easy task to make the customization better. The most critical aspect of furniture customization is space utilization. Zhang Youxin, head of the Southern Home Customs Department, told reporters that furniture customization is a one-to-one service that is only suitable for one owner. From a custom process and key point, the designer plays a decisive role and is the soul of customization.
Now 70, 80, not only the owners, but also the core customers of home building materials. This consumer group has a distinct personality, a strong sense of autonomy, and a special home requirement. They no longer need a sofa, wardrobe, cabinet, desk, but the function of the home, the design and style of the home, custom furniture has become the main way of home. At this moment, custom furniture has become a favorite of young people who focus on quality of life and individuality. From the common wardrobe, cabinet customization, to the living room to the bedroom and then to the kitchen's overall home customization. The custom furniture market is also starting to get hot.
Housing changes have prompted furniture companies to take advantage of the trend
Sichuan furniture enterprises have innate advantages in opening up the custom market. Because Sichuan enterprises understand the operation of the mainland market, the brand has a high reputation. The product line is rich, the franchisees and dealers are numerous, the terminal marketing is solid, and the personalized furniture can be seized. Customized customer needs. At the same time, as the real estate chain of the upstream industry chain, it has also begun to set the target of consumption in the just-needed group, and more small and medium-sized units or even specific types of houses to meet the just-needed market, especially for the type of apartment.
Located in the Chengdong Sunshine 100 Mia Center project in Chengdu, due to the launch of a 3.6-meter-high floor plan, this is different from the 2.8-meter high floor of the Volkswagen model. The space is higher and wider, and the home decoration design and furniture will involve professional customization. The change in the type of housing has also prompted furniture companies to take advantage of the opportunities in the upstream market to meet customer needs. It is understood that Southern Home is specifically designed for the overall design of the home. Such cases abound. Industry insiders predict that "custom furniture" will become the next growth point in the furniture industry. With the increase in market demand, Sichuan furniture companies have also entered the custom market, and even brewing large-scale business development plans.
Designer becomes a custom soul
Customizing the blue ocean market that looks like a furniture company, but it is not an easy task to make the customization better. The most critical aspect of furniture customization is space utilization. Zhang Youxin, head of the Southern Home Customs Department, told reporters that furniture customization is a one-to-one service that is only suitable for one owner. The production of furniture products such as sofas, wardrobes, bookcases, etc. are designed according to the needs of this owner. From the custom process and key points, the designer plays a decisive role and is the soul of customization. “Furniture-customized production staff can't go to the scene. The size and style of the scene are mastered by the designer. If there is any mistake in the designer, the post-work can't be remedied unless it is reworked.†To accurately calculate the cost and cost, customize The designer is the core of the entire customization.
Prepare a complete production line
According to industry insiders, Sichuan furniture companies have already seen the potential market for custom furniture, and they are rushing to make a big impact. As far as the strength of Sichuan furniture enterprises is concerned, in addition to the plate furniture and soft sofas that are good at it, it is more likely to involve all kinds of home customization such as kitchens and living rooms. “The easiest and most difficult thing for Sichuan furniture is to open up a professional production line to produce custom furniture,†the source said. It is understood that it is easy for enterprises to open a custom furniture production line for cost accounting, but it is difficult to require this production line to reach tens of millions or even billions of output value. The manpower and material resources surrounding the customized line mean that the production resources of the finished furniture are occupied. “Sichuan furniture enterprises rely on the development of dealers to occupy the market. Enterprises are busy selling finished products to dealers, but they have to customize furniture for individual consumers. The production and configuration requirements are high.†If the production of finished furniture is busy, the factory will focus on the distribution. Business, may delay the delivery time of individual custom furniture, affecting corporate reputation. On the other hand, if a company opens a professional production line to make custom furniture, it will have higher requirements for existing market development and marketing. If it does not reach a certain output value, it will lose money.
After-sales installation must pay attention to
From design and production to installation and use, custom furniture has higher requirements for on-site installation workers. It is understood that the installation fees for finished furniture and custom furniture in the industry are different. The finished furniture installation is made according to the value of the furniture, while the custom furniture is made according to the installation area. As far as the installation process is concerned, the finished furniture is relatively simple to install, and custom furniture is not. Custom furniture components are like a radish pit, so small that a screw can not be wrong, and no damage during installation. "If the installation master is not serious, complete the installation in a short time, it is very likely that the sloppy to deal with, not paying attention to the installation details, will definitely affect the later use." Zhang Youxin, head of the Southern Home Customization Department, believes that custom installation workers must also be able to understand the drawings. Pay attention to every installation detail to ensure product quality and normal use in the later period.
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