With the adjustment of the economic strategy from export-oriented to domestic demand-led during the 12th Five-Year Plan period, and vigorously promoting the development of domestic trade, the furniture industry should quickly adjust its strategy. While “export†and “internal demand†are both developing, it is necessary to add The development of the big domestic market.
China's furniture production capacity has already accounted for 25% of the world's total, and the total has reached more than 700 billion yuan, becoming a veritable first furniture manufacturing country. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan. Incomplete statistics show that the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture brand industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, the total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.
Luo Mohui, CEO of Jinmo.com and Secretary General of International Mold and Metal Plastics Industry Suppliers Association, said that China's furniture hardware industry has experienced a period of infancy and early growth in the past 30 years, and is now in the middle of growth. After 2015, it will truly grow. Mature period. During this period, the proportion of China's furniture exports to the world is about 22%, of which the US and EU markets account for more than 75% of China's furniture exports. Relying on e-commerce, the furniture hardware industry has acquired a new effective marketing model to meet the furniture needs of a large number of young people. For example, the group purchase network and the online shopping mall are the emerging e-commerce models in the past two years. After the home moved to the online direct sales, they received good feedback. Among them, Qumei Home has been slaughtered 13 million sets within 40 days through online group purchase, with a total value of more than 100 million yuan.
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