It is said that the child's money is best earned. After the full two children are released, the market for pregnant and babies is getting hot. According to institutional data yesterday, in 2016, China's status as a global toy production and consumption country was further consolidated.
"Made in China" toys account for 73% of global toy consumption
Yesterday, the "China Toys and Baby Products Industry Development Report" released by the China Toys and Baby Products Association showed that in 2016, in the face of domestic and international market challenges, China's toy industry's exports and imports achieved "double growth", China as a global The status of toy producing and consuming countries has been further consolidated.
According to customs statistics, in 2016, the value of China's toy exports was US$33.716 billion, an increase of 9.46% over 2015; the value of imported toys was US$1.069 billion, up 22.96% from 2015.
According to the China Toys and Baby Products Association, as the world's largest toy producer, from 2011 to 2015, toys made in China accounted for 73% of the total global toy consumption. At present, in Guangdong, Zhejiang, Jiangsu, Shanghai and other key toy provinces and cities, 20 toy industry clusters have been formed. The annual sales scale of a single leading enterprise has exceeded 10 billion yuan.
According to statistics, as of the end of last year, China's toy industry has obtained more than 110,000 patents, including 20% ​​of invention and utility model patents. The proportion of electronic and intelligent terminal products has increased significantly in domestic and foreign markets; the form of export trade is from pure processing. The proportion of trade transformation to general trade exceeds 40%; “reducing costs and increasing efficiency + intelligent manufacturing + Internet†has been applied in the backbone enterprises of the toy industry.
Du Yueping, a professor at Xi'an University of Electronic Science and Technology, told Huashang Daily that in recent years, the technological content of toys has been gradually improved. First, the materials are more green and environmentally friendly. Second, the functional design is more creative. Toys are not only suitable for children to play, but also many. Toys for puzzles and developmental thinking are also suitable for adults. Du Yueping pointed out that although the toys made in China have accounted for 73% of the total global consumption, domestic toy manufacturers are mostly OEMs for foreign brands, and there are not many independent brands and their own well-known brands, especially in Guangdong and Zhejiang. It is more convenient for coastal provinces to pick up overseas orders. Therefore, toy manufacturers are mostly concentrated in coastal provinces. Shaanxi has a long-term high proportion of heavy industries, and there is no advantage in the development of light industries.
Two-child policy, urbanization, etc. led to the growth of toy consumption
At the same time of steady growth in exports, China's toy consumption potential has grown rapidly. The rapid growth of toy imports last year was a clear signal. The China Toys and Baby Products Association predicts that the size of the Chinese toy market is expected to reach 60.7 billion yuan in 2017, an increase of 9.2% over 2016.
Ms. Zhang, a citizen of Xi'an, told the Huashang Daily reporter yesterday: “Friends’ children have a one-year birthday this Saturday. I am thinking about buying gifts for my children. I heard that the children of a certain brand in Denmark like to play. Go to the official flagship store. The price is not low. The toy that is a little bigger can get six or seven hundred yuan." The son of Ms. Chen is 4 years old. She told reporters that the child is now interested in various toys. When I go to the mall to play, as long as I enter the toy store, I will not go out empty-handed. Every month, I will buy toys for my son. She will spend about 500 yuan.
Liang Mei, president of China Toys and Baby Products Association, believes that China's toy industry's “double growth†in exports and imports in 2016 is inseparable from the industry's “internal strength†and the implementation of domestic two-child policy, new urbanization and consumption upgrades. And other factors are comprehensively pulled.
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