Toothpaste packaging is like "net red face", in urgent need of innovation "facelift"!

People rely on clothes, Buddhas rely on gold, and products rely on packaging.

In the cosmetics field, there is no shortage of carefully-crafted products. For example, brands in the fields of skin care, cosmetics, and perfumery have all attempted to highlight the brand's tone in high-end, atmospheric, upscale, and differentiated packaging.

However, relatively speaking, the appearance of toothpaste is more and more like, at first glance, exactly the same.

Different brands of similarities

In general, the packaging of toothpaste consists of a cuboid paper outer package and an aluminum-plastic hose inner package, while the outer package and the inner package are basically the same in color and pattern.

People who regularly buy toothpaste at supermarkets may find that the packaging of most toothpastes is basically composed of several major elements such as brand name and LOGO, main concept, product efficacy, product taste, and main pattern.

The same brand of different products like

In addition to the similarities between the appearances of different brands, it's even more silly and indefinable, it seems that there are still several products under the same brand.

Compared to skin care, make-up and other categories, there are obvious “height, thin, thin and thin” shapes in most of the product packaging. Most of the toothpaste’s inner packaging is still mainly hose-shaped. In addition to the specifications, the net content is different. Apart from the subtle differences between the caps and the flip caps, almost all hose toothpastes do not differ in shape.

This point is more prominent in the same brand of products.

As we all know, toothpaste has a variety of functions such as whitening, antibacterial, clean, and anti-mite. Most brands will also introduce products with these major functions, and will be equipped with corresponding product packaging. In fact, there is almost no difference in the packaging of toothpaste products with the same brand of different efficacy.

Toothpaste packaging urgently needs a whole face

Although different from skin care, make-up and other products emphasize embellishment on human beings, toothpaste is a daily commodity in a greater sense, that is, it must be used every day, and the use steps are not as tedious as skin care and make-up. The words "good, good, and provincial" may perhaps sum up consumer expectations for daily use.

However, nowadays, the demand for innovative products from consumers is also very strong. The psychology of hunting and the consumer behavior of pursuing value also force Japanese companies to devote more efforts to packaging. Here are some innovative toothpaste packaging recommendations!

Folding carton toothpaste

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