Wang Xuanqing, deputy director of the Circulation Development Department of the Ministry of Commerce, said at the inaugural meeting of the China Furniture Association Marketing Committee held on July 18 that the overall performance of the building materials and home furnishing industry in the first half of this year was not very satisfactory. 102.8 billion yuan, down 2.71% from the previous month; down 17% year-on-year. Cumulative sales from January to June were 519.6 billion yuan, down 6.19% year-on-year.
For the outlook for the second half of the year, he said that the building materials and home furnishing industry will enter the decoration season in the second half of the year, and the building materials and home furnishing performance will improve, but the expectations are not high. The industry will still be the strong and strong, the weaker is weaker, will not be a good situation, the transformation and upgrading of enterprises is imperative.
The industry faces four major challenges
The national building materials and home prosperity index released by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association was 108.10, a decrease of 1.01 points from the previous month and a decrease of 11.51 points year-on-year.
Industry experts said that due to the near-end release of rigid demand for real estate, BHI in June was slightly lower than last month. Although real estate sales are still growing in June, BHI has not danced. This aspect has entered the rainy season and affected the family decoration. On the other hand, it does not rule out some real estate investment demand, thus increasing the sales of real estate. Volume and pushed up the price.
With the development of China's national economy, people's living standards have been continuously improved, people's requirements for quality of life have become higher and higher, and the building materials and home furnishing industry has received more and more attention from the society as never before. The building materials and home furnishing industry has its unique duality. Attributes, that is, the attributes of production materials and the attributes of living materials play an increasingly important role in the national economy.
Wang Xuanqing said that the current situation facing the building materials and home furnishing industry is rather grim. First of all, the country's real estate control policy has been continuously deepened and strengthened, so that the potential family of “rigid demand†of real estate is still waiting and waiting. The actual purchasing power of building materials and homes is relatively low, and demand cannot maintain sales growth.
Secondly, there is a surplus of building materials and home stores, and there has been a vicious competition. Due to the rapid development and expansion of the decade, under the background of real estate regulation and control, some building materials and home stores that only rent and rent have been unable to maintain. Some urban building materials home sales area has reached half or more of the population. That is to say, the building materials home in this city needs 1-2 people per square meter to maintain normal operation, which is not sustainable.
In addition, the existing store format has been unable to meet the needs of urbanization construction, affordable housing construction and fine decoration housing construction. Our current stores are mainly based on rental, with "one-stop shopping" as the selling point. The main target is personal decoration and "guerrilla" decoration team. Under the new situation, new houses are mostly “finely decorated†or “completely renovatedâ€, and individual “one-stop shopping†has gradually decreased, and will be replaced by “replenishment procurementâ€, “fine decoration†or “fullâ€. The decoration room is mostly for bidding or supporting supply.
In the sales channel, the rise of e-commerce has become unstoppable. With the continuous upgrading of electronic network technology and the continuous improvement of modern logistics distribution, it will have a greater impact on existing building materials and home stores. In addition, various "group purchase" models and off-market transactions that have been refurbished have put pressure on the current rental store.
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