The big-name home "cabbage price" purchase, like picking clothes, picking foreign trade homes; seeing a set of mahogany furniture in Fujian on the Internet, you can feel its texture in Wuhan, without having to go to Fujian to visit the site...
Do you want to buy home building materials like this? Don't worry! With 330,000 square meters of the most characteristic building materials in China, Moore City - Peace Home Steel Valley Moore City is about to open, welcome to become one, and Wuhan will also become one. It will truly enter the era of “high quality, low price†home building materials purchase.
In the future, consumers in Wuhan can feel the novel and distinctive services. Can they purchase genuine “high-quality, low-price†home building materials?... With these questions, our reporter walked into the Peace Home Steel Valley Moore City. , and Wei Nanjiang, the general manager of the Peace World, launched a face-to-face in-depth exchange.
Five major features fill the gap in Central China
Huazhong Home Outlets, Huazhong Home Convention and Exhibition Center, Brand Home Huazhong Headquarters Base, Huazhong Home Group Purchase Base and Huazhong Home Offline Experience Base, in the planning of Peace Home Steel Valley Moore City, the space of 330,000 square meters was impressively Divided into five major sections.
Huazhong Home Outlets is a high-end brand discount store based on export furniture tail and long tail market. It will provide ordinary consumers with the opportunity to purchase high-end discount products, especially foreign trade furniture tail sheets, imported furniture, etc. Central China is the first.
Huazhong Home Exhibition Center, every day, 365 days a year, has furniture or building materials exhibitions, to attract investment, to create the most influential exhibition brand of central building materials and furniture, to fill the gap of Hubei home large-scale exhibition.
Brand Home Huazhong Headquarters Base, which brings together all-industry brand merchants from building materials, lighting and furniture, will occupy the commanding heights of the central home market.
Huazhong Building Materials Home Group Buying Base will operate in conjunction with major domestic group buying websites to build a stable building materials and furniture group buying space that can accommodate 3,000 people, and become the “base camp†for Jiangcheng Home Building Materials Group.
Huazhong Home Offline Experience Base combines offline business with the Internet to make the Internet a front-end for offline transactions, to achieve an effective connection between factory-priced goods and consumers, and to realize customer experience through offline display, allowing online transactions and online transactions. The combination of offline experience and the first “eat crab†in Central China...
Wei Nanjiang introduced that there are four major sections in the five sections of Peace Home Steel Valley Moore City, such as Home Outlets, Home Exhibition Center, Home Group Buying Base, and Home Offline Experience Base, all of which are unprecedented in Wuhan. Because of this, it won the title of Moore City, the most characteristic building materials in Central China.
Continuous innovation ensures high quality and low price
Why do you have to work hard to create these new formats? Wei Nanjiang has his reasons. "After 30 years of development, China's home furnishing industry has grown and competition has intensified. The original business model has exposed many shortcomings that are contrary to the needs of the times and the main consumer groups. The era of home meager profit has opened up, and the home furnishing industry needs to be reformed and innovated."
How to innovate? Wei Nanjiang believes that building materials, furniture products and ways to meet demand are undergoing tremendous changes with the development of the times, and meeting the ever-changing market demand is the goal and driving force of the innovation of the home industry model. It is based on this concept that the Peace Home Steel Valley Moore City finally planned and introduced some brand new home appliances.
Indeed, in recent years, the traditional business model has been criticized by the home industry, and various factors have largely suppressed the consumption of household building materials. However, at the same time, there is a business opportunity on the Internet. In 2011, even the industry was defined as the first year of e-commerce in China's home furnishing industry. Many companies have touched the Internet, and the online market with great potential has attracted many traditional home furnishing companies to gather.
"From the perspective of development trends, the development momentum of e-commerce in the furniture industry is irreversible, and e-commerce in China's furniture industry has huge room for development." Therefore, how to combine offline business opportunities with the Internet to become Wei Nanjiang and his peaceful home steel valley Moore City focuses on issues. “The establishment of the Huazhong Home Offline Experience Base will open the middle of the home appliance industry in China, which will not only effectively integrate the existing e-commerce platform merchant resources, but also lay the foundation for the construction of the central furniture e-commerce platform...â€
However, Wei Nanjiang also said that the five major sectors, whether they are traditional brand headquarters, convention and exhibition centers, or outlets, or group purchases, offline experience, each business has a common goal, to help consumers achieve " High quality, low price" purchase demand.
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