The secret behind the cottage wardrobe

The development of the wardrobe industry in recent years can be described as smooth and smooth, and is known as the sunrise industry in the building materials industry, so many businesses have turned their attention to the wardrobe market. The strong market of the wardrobe has also brought a lot of negative impacts on the market. Due to the late development of the wardrobe industry in China, the development is still in the development stage. Many enterprises have formed a development model of heavy imitation and light design. The wardrobe enterprise cottage is popular.

Wardrobe franchisees said that the wardrobe market products are heavily imitated and lightly designed, and have almost become an open secret. Ten years ago, the rapid development of the real estate industry stimulated unprecedented market demand. The wardrobe enterprises grew up along with the development of the decoration and decoration industry. Together with the rise of consumer power after the 80s, the development of custom wardrobes was promoted. It also drives the wardrobe business into the booming spring. The huge market cake in the closet attracted many wardrobe latecomers to join, and some large-scale furniture, flooring companies and investment companies have also begun to enter the wooden door market, which inevitably encounters the problem of "copying and copying".

Take the overall wardrobe, the overall wardrobe industry is currently in the ascendant stage, and it is reasonable for many manufacturers to test the water. In addition, due to poor supervision, many small factories and black-hearted merchants have inferior environmentally-friendly plates and hardware posing as regular manufacturers' brands for sale and profiteering. The mixed market of fish and dragons makes the “cottage” brand also fit in the ranks of brands.

The wardrobe agent said that under the temptation of huge interests, many small and medium-sized wardrobe enterprises abandoned the traditional model of "R&D-production-sales", but adopted the shortcut method "production-sales". Because research and development of a new product requires a long time period and cost, and there is a certain market risk, it may be a good name. It is precisely because of this wardrobe enterprise that is afraid of taking risks, so I chose the wardrobe type of this direct cottage other brand enterprises. These "cottages" are mostly produced by small workshop-style "factory". They survive by cutting corners, shoddy, stealing patents of others, etc., producing a dazzling inferior wardrobe product with a dazzling appearance, and dumping it at a low price. The development of the entire wardrobe industry has been caught in an unprecedented crisis. In order to reduce costs, many workshop-style small factories use inferior plates without any scruples, which not only damages the rights and interests of consumers, but also seriously affects the healthy development of the entire wardrobe industry.

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