With the development of the Internet, major enterprises not only focus on physical marketing, but also become an expanding field for major enterprises. The influence of wardrobe enterprises in the home market has been obvious in recent years, and the e-commerce of wardrobe enterprises has become unstoppable. Enterprise development trends. From the traditional sales model to the combination of e-commerce, it has become the future development trend of the home industry. For enterprises, it is not only the choice of e-commerce, but the choice of e-commerce road, in order to ensure the growth of online benefits, does not affect the sales of physical stores and the promotion of wardrobe brands. How to combine enterprise e-commerce with physical stores?
Recently, we learned that most of the wardrobe brands have already joined dealers. Online sales will definitely affect the interests of dealers. Besides, the establishment of completely own websites is still a small part, most of which are through cooperation with Taobao. Ways to promote the construction of its network channels. And most consumers choose online shopping because of the high cost performance, so whether the positioning of high-end goods in the electronic sales is still worth considering.
The combination of e-commerce and physical stores in the wardrobe business is an inevitable trend of enterprise development. However, according to the current situation, there are still serious problems in the e-commerce of the wardrobe industry. Most of the wardrobe enterprises choose to operate directly. Or dealer agency system, and e-commerce, will have a certain impact on regional dealers. If the pricing of e-commerce is lower than the price of the original channel provider, it will inevitably affect the interests of the channel providers, thus causing conflicts with the channel providers. If the price of e-commerce is the same as the price of the traditional channel, compared with the e-commerce website of the same type, the price is much higher, which will inevitably affect the interests of the e-commerce website.
For these problems, the wardrobe enterprise can support the three major systems of “online shopping platform†+ “entity experience store†+ “customer support center†to achieve great improvement in profitability and solve the problem of e-commerce in the wardrobe industry. At the same time, in the major cities of the country to set up display-based franchise stores, so that consumers are "visible, tangible" to the company's products, to provide them with psychological trading protection, but also for consumers accustomed to physical transactions The traditional way of trading.
At the same time, in the electronic marketing, the issue of regional after-sales service is also the key, only the high quality and low price, convenient and fast, and excellent after-sales service can win the hearts of consumers.
Source: China Wardrobe
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