The current composite solid wood door market is showing two important characteristics: on the one hand, consumer demand continues to be strong, but consumers are still not aware of many products, which is a good opportunity for enterprises to guide consumption and brand cultivation. On the other hand, the pace of change in market speed and consumption orientation is very fast, and consumer behavior is more affected by factors such as price. Low-cost composite solid wood doors have a considerable number of industrial markets, lacking strong leading brands, consumers. Brand loyalty is still relatively poor.
Obviously, in the future competition of composite solid wood door market, brand power will become the main driving force for product sales, and the brand will become the weapon of market competition and the amulet of enterprise survival. In recent years, the composite solid wood door enterprises have attached more and more importance to the brand, and the corporate brand is a long-term accumulation and refining process. Under the current market environment in China, the urgency of brand building has been fully demonstrated.
The industry personality of the composite solid wood door industry is very obvious. The industry problems highlighted in the development and operation process are also very prominent. At present, the competition of composite solid wood door brands in the building materials industry has entered a stage of white-hot, and the leading brand of composite solid wood doors in China is also coming out. Despite the impact of the financial crisis, the composite solid wood door industry still achieved good results. In recent years, the industry's total output value growth rate reached 25%. It is understood that at present, China's annual housing construction area is more than 1.6 billion square meters. According to the composite solid wood door accounting for 2/3 of the door industry, the potential market of 100 million square meters per year provides a broad market space for the composite solid wood door industry.
In the process of the financial crisis impacting and colliding with the market, the “shuffle†of the composite solid wood door industry has also intensified. Some large-scale enterprises have accelerated their expansion. Some regional brands are radiating to the national market. Some enterprises that originally produced flooring and furniture also turn around. The composite solid wood door industry has further exacerbated the competition in the composite solid wood door market.
The composite solid wood door enterprise must make a scientific and correct evaluation and positioning of its comprehensive strength, not only prevent the blind expansion caused by the blind decision of the composite solid wood door enterprise, but also be full of confidence, to be targeted, establish the brand awareness of the composite solid wood door enterprise. . Composite solid wood door enterprises must conduct extensive and in-depth research on the target market, must understand the demand information and consumption habits of the composite solid wood door market, and form their own composite solid wood door brand advantage.
Composite solid wood door enterprises strengthen the quality control of composite solid wood doors, improve service quality, cultivate the market with the quality of composite solid wood doors, maintain the network with service, quality and service is the basis for the survival of composite solid wood door enterprises in the market. The composite solid wood door enterprise strengthens the external influence of the composite solid wood door brand, sublimates the simple foreign trade into a long-term trade strategic cooperation, and establishes a long-term trade platform to enable China's composite solid wood door enterprises to go abroad.
Henan Daxin Cosmetics Co., Ltd. , https://www.dx-cosmetics.com