Ke Lie Wang Yiwei: Pursue original design and lead the people to feel the home



[Reporter]: I am very grateful to President Wang for accepting our interview. First of all, please tell us about the situation of KLite's participation in this exhibition, and the difference with Guangzhou Exhibition and Dongguan Exhibition. What are the new products brought to us this year, please introduce a bit.

[Wang Yiwei]: I think the Guangzhou and Dongguan exhibitions are quite good. I think the domestic market has been increasing. The difference between the Shanghai exhibition and the two exhibitions is that there are more foreign customers here, and there are basically more exports. Turn.

[Reporter]: What is the overall effect of the three major exhibitions in autumn?

[Wang Yiwei]: The effect is quite good. Most of our customers are now returning customers. Our business is relatively stable now. We mainly serve off-the-shelf customers, and there will be some new customers coming over.

可立特总裁王以钧

Wang Yizhen, President of Kelly

Consumer savvy good products are popular

[Reporter]: From the remaining quarter to March next year, before the launch of the new product, do you have any plans during this time?

[Wang Yiwei]: Our products are different from domestic products. Because of the quality, the cost is relatively high and the price is relatively high. At the beginning, we didn't know much about the Chinese market, so we were worried that our products would not be accepted by consumers. For example, sofas and chairs, Chinese furniture companies are basically manufactured in the simplest way, but we are completely made of linen, the raw materials are more expensive, and we don’t know whether the domestic market is recognized at first. From the situation in this quarter, customers are very interested in these new products. From this we understand that good products will still be appreciated by consumers, and now consumers are very smart, don't underestimate consumers.

[Reporter]: From the perspective of these small furniture launched this year, does it mean that Klitt will also cross the field and develop into the furniture industry?

[Wang Yiwei]: We have been selling furniture products in the United States for some time. China's furniture market is highly competitive, so we are more worried when we first enter the market. There are no big stores like Red Star Macalline and Gu'an Home in the United States. There are only some small stores, so there is a lot of space. In China, there are many similar furniture, and some companies choose to use raw materials that look similar but not good enough to reduce costs. Among many similarly-looking furniture products, whether or not Corti's products can be recognized by consumers because of their good quality is our doubt. Later, the market's good response eliminated our doubts.

[Reporter]: So is it a series of two production lines to operate?

[王以钧]: Yes, it is like this. I think the training market is very important for furniture. What are the advantages of our products? Where are the advantages of linen? These need to be introduced to customers. Of course, if you are a customer who has stayed abroad or traveled for a long time, they may just have to look at it and touch it to know our strengths.

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