Visual Aesthetics in Layout Design of Modern Newspapers

With the development of the newspaper industry, the layout language has become more and more abundant. It conveys the editor's evaluation of news. While reading the newspaper, the reader also virtually accepted the "discourse" of the layout. The layout design will inevitably become an important task. At present, the newspaper media attaches great importance to the beauty of the layout design and design itself. Sharp pictures, colored headers, eye-catching titles, 3D graphics, and even 3D vision are used by newspapers. These changes far surpass the simple technical level of the group edition, and promote more elements of modern design. The visual aesthetic function of the layout is particularly prominent.

In theory, newspaper layout is the planning and arrangement of the layout elements. The excellent layout design shows a harmonious proportional relationship among its constituent elements. The pros and cons of layout design are also reflected in many factors of visual aesthetics.

Color matching--

The grade and style of the layout

Nowadays, many newspapers pay attention to using their own proprietary colors, carefully selecting several comparative colors as the basic colors, and then using the colors as the axis when using the relevant colors. For example, during the special report activity on the 90th anniversary of the founding of the Party, the “Zhejiang Daily” carried out a unified treatment of faded and nostalgic colors. This not only embodies the solemnity and seriousness of the 90th anniversary of the founding of the Party, but also embodies the “Zhejiang Daily”. The characteristics and style of newspaper reporters.

The coordination of layout colors is the only criterion. If a newspaper does not have its own fixed color, and it cannot grasp the rules of color well, the layout becomes the color of garbage. Therefore, the use of color in newspapers can not be arbitrarily determined. The unified use of newspapers in color coordination is crucial for the visual identification of newspapers and the improvement of the quality of newspapers.

Columns, pictures, font size -

Layout language

The column reflects the basic internal structure of a newspaper. The division of newspapers is very different depending on the positioning of newspapers. Usually take a relatively fixed column, such as: equally divided 3 columns, 4 columns, 5 columns, 6 columns and so on. The relatively fixed column format is conducive to the formation of the newspaper's overall layout style, giving readers a stable and consistent impression. Because the sub-column determines the internal structure of the layout, clever use of sub-columns to seek local and unexpected changes will make the beauty of the internal structure of the layout even more prominent.

One of the characteristics that is particularly prominent in modern newspapers is the large use of pictures, which objectively greatly enhances the visual aesthetic of newspapers. Therefore, the processing of pictures is particularly important. The processing of the image is out-of-print, including the selection of images, drawings, special effects, and the internal processing of the layout, including the size, position, and direction. To make the picture as the first place of visual layout, complete the visual impact. The role of the picture in the visual impact of modern newspapers is self-evident.

Most newspapers now realize that the use of fixed fonts is important to the layout. Generally, there are uniform rules for the use of fonts and font sizes for titles, titles, texts, and explanatory texts. Even some newspaper media have specially developed and customized their own special font library for the completion of personalized modeling, which is even more distinctive. However, it is also crucial whether the fixed fonts have personality and whether they are different from similar newspapers.

"Leave white and leave blank" -

The intrinsic “gas field” of the layout

"Leave white and leave blank" was the most unappreciated several years ago. Many old editors could not accept "blank and blank". They thought that leaving blank and leaving blank would make the layout empty and wasteful. . In fact, the layout of the newspaper is, from a certain point of view, just like calligraphy and painting. It is also a work of art. It should have a certain degree of rhythm and rhythm, and it needs to have a degree of relaxation and vigor. In the same way, each edition's wonderful design will also have its inherent “gas field”. “Leave white and leave blank” is the “gas” that the layout has been neglected before. With the “qi” layout, it will be lively and vivid. There is rhythm.