In order to expand the industry, Black Diamond Inc., the parent company of the famous climbing equipment brand Black Diamond (hereinafter abbreviated as BD), decided to change its name back to Clarus Corporation, effective from August 14, 2017.
In fact, before 2010, BD's parent company was called Clarus. At that time, it was changed to Black Diamond Inc. in order to seize the opportunity of outdoor market development. Now it is time to go back. The company said that it is to better reflect the company's current diversified development strategy.
In the past few years, BD Corporation has been doing a subtraction on brand equity. In 2014, it sold backpack brand Gregory to Samsonite for US$84 million; in October 2015, it also used its US$65 million to organize its Swedish ski and cycling accessories brand POC. Investcorp, the global alternative investment group, was closed at the same time as closing production plants and logistics centers in China. In 2016, most of their climbing equipment production was moved back to Base Camp Salt Lake City. At present, the company only has two main brands: Black Diamond Equipment, Ltd. and PIEPS GmbH. They also want to purchase high-quality assets, but have a high-quality, cash-generating asset that is not associated with the outdoor equipment industry to diversify their business.
Because of the change of name, BD’s stock code also changed from “BDE†on the Nasdaq Stock Exchange to “CLARâ€, and the trading of new stock codes began on August 14, 2017. In addition, since August 14, 2017, the company's website address will be enabled.
Warren B. Kanders, Executive Director of BD, stated: “The reconfiguration of capital is still one of our top priorities. We are very actively involved in this strategy.†Renaming better reflects our strategy and we build a more Business vision. â€
The BD company has to start again, but it is no longer the original BD company. The original owner and founder Peter Metcalf has already left.
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