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From left to right: Ms. Xu Cong, Managing Director of Fashion, Ms. Xu Juan, Executive Director of Art History,
Ms. Ching Yu-chung, founder of fashion-loving, curator of senior art and critic, Mr. Huang Du
From left to right: Ms. Fong Yu-hsuan, founder of Fashion Aloes, senior art curator and critic Mr. Huang Du
Ms. Xu Cong, Managing Director of Fashion, Ms. Xu Juan, Executive Director of Art History,
Fashion Group's subsidiary of the fashion, with the first jewelry brand Gradient and Poly Poly Spring 2017 cooperation, held a "time of riddles" jewelry special exhibition and aesthetic salon activities. The aim of this article is to explore the influence of classical art on contemporary life and fashion trends by combing the development history of western art history and combining the characteristics of Byzantine art features, architectural styles and costume accessories. The salon activities hosted by Ms. Xu Cong, the managing director of fashion, invited senior art curator and critic Mr. Huang Du; Ms. Xu Juan, an art history expert and the executive director of Meibo Culture; and Ms. Wu Juan, who has been in the fashion circle for many years As a guest of salon, Ms. Leng Yu-hsuan, the founder of fashion delight, conducted in-depth discussions respectively from the history of western art and fashion, the history of western architecture and the evolution of fashion jewelry design.
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Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
In the ancient history of world civilization, the history of Western art opened the door to the human civilization.Greek art, ancient Rome, Byzantine art, Gothic style, Rococo, Baroque ... The classic style of Western classical art, until today Lead the trend of contemporary art and design. In particular, Byzantine art played an important role in the history of European art. It inherited not only the late Roman art forms, but also the oriental art, with particular emphasis on the splendid colors, the gorgeous decoration, the emphasis on the spirit and temperament of the characters sublimation.
Gradient, a fashion jewelry brand, launched the first quarter of the product combines the art and culture of the Byzantine period, with Byzantine architecture as a design inspiration, with colorful gemstones and gold and silver material as a carrier, with superb skills Ways to give each jewelry a unique story and soul.
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Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
From left to right: Miss Wang Lei, vice president of fashion; senior art curator and critic Mr. Huang Du
Ms. Xu Cong, Managing Director of Fashion, Ms. Leng Yu-hsuan, founder of Fashion Tole
On the day of the event, more than 20 domestic well-known fashion media, as well as nearly a hundred of the highly sought-after fashion and aesthetic audiences participated in the event. Guest punchline, frequent guest interaction, enjoyable atmosphere. Guests have said that through this event, not only participated in a feast of aesthetics, the evolution of apparel accessories design and fashion rewards a lot, but also the relationship between Western classical art and contemporary fashion have a deeper understanding.
Xu Cong, founder of Gradient and managing director of Fashion, said: "In an era where people are increasingly demanding interaction and experience, we can not just give away a good product, but also a story behind it. History and culture.When a brand uses a full range of interactive experience, give the brand artistic connotation and unique values ​​of consumers worth digging first, and then hold a good product of excellent design and workmanship to gain more sustained attention and Sticky. "It is learned that this exhibition + salon + interactive exhibition in kind the way, will be the" fashion of the road, "the main promotion of a unique promotion.
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Picture from the brand picture
Jewelery brand Gradient collaborates with Poly Poly Spring 2017 to hold "The Riddle of Time" Jewelery Show & Aesthetic Salon
Exquisite jewelry show, depth of dialogue, cross-industry exchanges and interaction ... ... This is a full of artistic atmosphere, highlights of frequent gathering. After the salon and the special exhibition of jewelry, the guests led the professionals to carefully browse through the wonderful exhibits of the 2017 Poly Spring Auction and put the aesthetic feast on a happy ending.
Gradient is the first jewelry brand launched by Fashion Road, featuring art-inspired, story-oriented jewelery. In the first quarter, the Byzantine-inspired retro collection was introduced. Its design was inspired by the magnificent and magnificent Hagia Sophia, a typical building of the period. Giant dome, wide nave, magnificent decoration, exquisite mosaics, colorful skylights ... These Byzantine architectural features are exquisitely refined and into the Gradient Byzantine jewelry design series. For example, the facade of the ring condenses the shape of the dome of Hagia Sophia; the pendant of the necklace shows many elements of the cross in the church; the colored gemstone on the earrings resembles the glittering glass sunroof ... the contrast between classic art and modern Fashion design jewelry, each one has become the crystallization of art and history and culture.
Beijing Fashion Brand Management Co., Ltd. is a fashion group subsidiary, formerly Fashion Group Marketing Department, with many years of fashion industry background and integrated marketing and creative planning experience. The company's flagship business covers fashion retail, art licensing and integrated marketing. Mr. Xu, the founder of the company, is the general manager of the marketing department of the former fashion group. He worked in the fashion group for 15 years. From the beginning, he created the marketing and promotion system of the fashion group, cultivated a large number of outstanding talents in the industry, and has many successful projects and industries Resources.
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