Paper reading is not "recovery" but "rebirth"

According to the Fourteenth National Survey of National Reading Reports, although the growth rate is relatively slow, the reading rate of Chinese adult national books in 2016 was 58.8%, which was an increase of 0.4 percentage points from 58.4% in 2015. Some scholars have defined it as "the warming up of reading paper books."

At the same time as the rapid development of digital reading, paper-based reading has also shown a slow upward trend. This is undoubtedly a great encouragement for those who advocate returning to paper-based reading. If we compare the development trend of the digital economy, it is not difficult to find that the warming of paper reading is not a “return of light”. With the advancement and development of Internet technology, paper reading will inevitably usher in the next golden age, and the advent of this era cannot be separated from the integration of digital reading.

"Integration" is a key word for Internet development. Along with the deep development of Internet life, the deep integration between online and offline has become more intense. Traditional e-commerce companies embrace “new retail”, O2O platform to rectify offline products, online education and offline docking. It can be seen that no matter how the online economy develops, it will eventually return to the source and merge with the offline. After all, offline services have an experience advantage that online services cannot match. We are in an era of “experience first”. In the field of retailing, catering, and education, reading is also the same.

With the rapid development of digital reading, the experience of paper reading has become increasingly prominent. People are no longer chasing fragmented, shallow, fast-food digital reading modes. A high-quality reading experience will become a reality. In other words, the warm reading of paper books is not about feelings but about the quality of experience. The digital reading screen is big, updated quickly, and there are many pictures. They are chasing the real experience brought by paper reading. In the end, instead of holding a mobile phone all day, it is better to hold a book all day long.

People who used to sing papery reading said that digital reading has the convenience of paperless reading; people who stick to paper reading say that paper reading has the flavor of ink that digital reading does not have. Perhaps in the eyes of many people, digital reading and paper reading are two concepts of absolute opposition, showing a trend of shifting. In fact, I may consider it as the two modes of online consumption and offline consumption of reading, and both can be integrated and developed.

The integration of digital reading and paper reading is not to make the phone more like a book, nor to make the book more like a mobile phone, but to complement each other's advantages through a web platform, thereby creating new reading methods and upgrading the reading experience. It can be seen that in today's economic environment and the improvement of living standards, mobile libraries, autonomous libraries, and street libraries have emerged in many cities. Paper reading is no longer a “luxurious enjoyment at home”. Paper-based reading can also be "hands-on" like digital reading, which provides the basis for the integration of the two.

Let's assume that relying on the idea of ​​sharing books, we might as well make paper readings into the subway, trains, planes, and ships. Relying on the digital reading platform, the user's reading data is widely collected and the reading tendency of the public is analyzed. Before the people can travel, they can book the books they want to read, read them on transportation, and return them under transportation. This type of paper reading with "digital reading" as "text" is also a fusion mode.

The rise of new media has prompted many traditional media to move toward the media. In fact, no matter how hot the new media are, the advantages of traditional media in editing and editing are quite obvious. The editor once said to the writer that to be involved in media business should first enter the traditional media and undergo a rigorous system of editing and editing, and then enter the new media to feel the advantages brought by the information age. The same applies to digital reading and paper reading. The traditional media operating paper books need not feel desperate for the advent of the digital age. The integration of digital reading and paper reading is a general trend, and the people's reading life will also usher in a new spring.