United States: Development Trend of Global Outdoor Industry in the Next 20 Years Date: 2015-04-14 22:00
Twenty years ago, outdoor industries quietly emerged in Beijing, Guangzhou, Kunming and Shanghai in China. Strong reports were received from media such as television, magazines, newspapers, and the Internet, making outdoor sports quickly become a kind of social fashion. Rapidly develop into other large cities in China. Soon, through the Internet connection, outdoor communities across the country are springing up like bamboo shoots! Then what will the outdoor industry look like in the next 20 years, and how do industry professionals from the United States predict?
Outdoor leisure industry
According to predictions, by 2050, 86% of the developed countries in the world will be urbanized, and the population of communities will be densely populated, and we will be facing significant changes in how we enjoy outdoor life. Outdoor leisure activities near our homes will dominate. State and local governments will incorporate the development of parks, open spaces, and running systems into urban planning. Steve Barker, Interim Managing Director, OIA
Outdoor leisure will be more and more away from large outdoor trips in remote wilderness, replaced by experiences that everyone can participate in. Even if you are in the city, you can easily connect with the outdoors; there will be more and more new Societies emerged from urban young people to professionals from all walks of life. This trend is called democratization. "Outside" Digital Media Executive Editor
equipment
Light and fast will be the main theme of outdoor exploration in the next 20 years. Professional mountain athletes and global explorers will also benefit from this trend. Every season, evolving outdoor products are getting lighter and lighter from hardware equipment to various functional clothing. At the same time, many more efficient improvements are made, and people can spend far less time and more distances. break the limit. The continuous reduction of equipment in the past 20 years has given athletes a chance to exceed their limits. Continued lightweighting and innovation of future equipment will allow more people to explore and challenge their physical limits, rather than being limited to the present Crowds. Jordan Campbell, writer, climber, film director, Marmot ambassador
Whether climbing, skiing, running or cycling, equipment will evolve into a combination of speed, light weight, technology, and functionality. The new GORE Surround outdoor shoes are a good example. Eric Henderson, Public Relations Manager for Mountain Equipment at Salewa
Living in an intensive environment for a long time, the narrowness of the living environment will change the habits and ways we buy products. More and more consumers are beginning to change their mindset and begin to reduce the purchase of high-quality outdoor equipment and turn to outdoor lifestyle products. As brands and retailers increase their environmental awareness, consumers will also have more opportunities to purchase recycled products and refurbish goods. This is important for our descendants. Steve Barke
Twenty years ago, outdoor industries quietly emerged in Beijing, Guangzhou, Kunming and Shanghai in China. Strong reports were received from media such as television, magazines, newspapers, and the Internet, making outdoor sports quickly become a kind of social fashion. Rapidly develop into other large cities in China. Soon, through the Internet connection, outdoor communities across the country are springing up like bamboo shoots! Then what will the outdoor industry look like in the next 20 years, and how do industry professionals from the United States predict?
Outdoor leisure industry
According to predictions, by 2050, 86% of the developed countries in the world will be urbanized, and the population of communities will be densely populated, and we will be facing significant changes in how we enjoy outdoor life. Outdoor leisure activities near our homes will dominate. State and local governments will incorporate the development of parks, open spaces, and running systems into urban planning. Steve Barker, Interim Managing Director, OIA
Outdoor leisure will be more and more away from large outdoor trips in remote wilderness, replaced by experiences that everyone can participate in. Even if you are in the city, you can easily connect with the outdoors; there will be more and more new Societies emerged from urban young people to professionals from all walks of life. This trend is called democratization. "Outside" Digital Media Executive Editor
equipment
Light and fast will be the main theme of outdoor exploration in the next 20 years. Professional mountain athletes and global explorers will also benefit from this trend. Every season, evolving outdoor products are getting lighter and lighter from hardware equipment to various functional clothing. At the same time, many more efficient improvements are made, and people can spend far less time and more distances. break the limit. The continuous reduction of equipment in the past 20 years has given athletes a chance to exceed their limits. Continued lightweighting and innovation of future equipment will allow more people to explore and challenge their physical limits, rather than being limited to the present Crowds. Jordan Campbell, writer, climber, film director, Marmot ambassador
Whether climbing, skiing, running or cycling, equipment will evolve into a combination of speed, light weight, technology, and functionality. The new GORE Surround outdoor shoes are a good example. Eric Henderson, Public Relations Manager for Mountain Equipment at Salewa
Living in an intensive environment for a long time, the narrowness of the living environment will change the habits and ways we buy products. More and more consumers are beginning to change their mindset and begin to reduce the purchase of high-quality outdoor equipment and turn to outdoor lifestyle products. As brands and retailers increase their environmental awareness, consumers will also have more opportunities to purchase recycled products and refurbish goods. This is important for our descendants. Steve Barke
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