On August 6th, although IKEA is only a well-known furniture manufacturer, they recently added a very popular augmented reality technology to their product catalog. By using your own smartphone and companion app, readers can better understand how a piece of furniture is placed in their home by simply scanning it in the catalog.
It is reported that IKEA's application will be available on Android and iOS platforms on the 25th of this month. It can use the physical product catalog as a standard size to determine the general size of the furniture, and then project the look of the furniture onto the display of the device, so that Users come to understand what a favorite piece of furniture looks like in their room. This sounds great, and should help consumers make better decisions when buying furniture.
According to the IKEA survey, 14% of consumers said they bought the wrong size of furniture, and 70% of customers simply did not know how big their home was. So with the help of this augmented reality application, IKEA hopes that consumers will have a clearer understanding of these issues.
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