Beauty skin care is no longer the sales of female patented male cosmetics
Facial cleanser, toner, body lotion, lip balm, eye cream... Once upon a time, these cosmetics, which are considered "girl-only", are more and more accepted by men. They go into major cosmetics stores and use the word "men". The number of products is increasing, not only that, the reporters found that male cosmetics sales are very good, often sold "out of stock."
Recently, before a certain brand of cosmetics counters in Ginza Mall, the reporter encountered Xiao Li who came to buy facial cleanser. The reporter noticed that in the men's cosmetics area, Xiao Li chose a facial cleanser and a body lotion without any effort, and it seems to be very familiar. “This men's facial cleanser is very easy to use, I have used several bottles,†he said.
"Our brand of men's skin care products have been on the market for several years, very popular with men, sales have been very good." Miss counter told reporters that the majority of men's skin care products buyers are women, "buy to give to boyfriend Or husband"; more and more male customers are coming to buy now. "Most of them are after 80, and they look very young."
In front of another famous cosmetics brand counter, the advertisement of a men's skin care product attracted the attention of reporters. However, when the reporter consulted the price of the brand's men's lip balm, the counter lady was sorry to say: just sold out, temporarily out of stock. “Because the winter is relatively dry, many men also favor hydration, and the sales of toner and lip balm are very good.†Miss counter told reporters that the main effect of this men's lip balm is to remove lip lines and moisturizing, although the price is not low, One will cost 260 yuan, but "every day can still sell seven or eight."
As the saying goes, "there is a heart for beauty." The reporter found that with the change of people's consumption concept, the use of cosmetics and skin care products is no longer a patent for women. Many 80-year-old men in interviews said that they can accept the use of men's skin care. Products such as shaving foam, after shave moisturizer, facial cleanser, lotion and lip balm. Among the more than a dozen young men who were randomly consulted by reporters, more than half of them used skin care products.
"Men's skin care products have increased rapidly in recent years, which is a new source of profit for many brand cosmetics." The reporter learned that the global sales of men's series products of well-known brands such as L'Oreal and Biotherm in Paris have been rising in recent years, accounting for 25%-30% of the total sales of the brand respectively. "In addition to the change in concept, sales volume is also related to high brand concentration." Industry insiders believe. The reporter learned that, unlike women's products, there are thousands of brands. There are several brands of men's skin care products that are common on the market: Nivea, Mentholatum, Birou, Lancome, Biotherm, L'Oreal, etc. “The maximum number is no more than 10. â€
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