Creative Design of English Alphabet Graphics

(A) Set of screen design

This set of design solutions uses the "empty" approach. In the design, the dignity of color is relatively easy, but the design of “empty” is very difficult, because its design elements are reduced, the required design concept has not been changed, but also the strong visual impact, but “empty” The visual impact is another feeling. Just like crystal tea, tea is too strong only bitter, light fragrance tea can show the good and bad tea and elegant. This is also true of design. The "empty" design work not only requires the designer's internal conservation and rich design experience, but also the literary heritage of the appreciator to a certain extent. (A) The design scheme of the screen is a large-area blank design method. In addition, the screen arrangement adopts a crisscross method, focusing the visual focus on the middle Chinese character banner, and the English letter H in bold blue body. F is made into a cross type, and two identical signs are arranged at the left and right sides to play a role of weight and symmetry. The entire visual center lies in the horizontal and the center of the page, with a large area of ​​space to attract the viewer's attention, and then brought together to the logo and the Chinese character banner. This "empty" approach is consistent with the simple and stylish form of the Dinglish alphabet, and it is very contemporary.

(B) Set of screen design

(B) The screen design scheme still uses "empty"

The design concept and the criss-cross screen layout are used to match the features of the English alphabet fashion. Only the second set of works has changed in the layout of design elements. The center of the cross was replaced with the logo of the company, while the white Chinese character banner was decorated on both sides, like a balanced scale. The blue English alphabet HYF is still cross-distribution, forming a tendency to spread outwards. It is also the center of vision that is unquestionably concentrated in the center. In the “empty” image, there is a feeling of inner tightness and looseness. Rules of style.

(C) Set screen design

(C) The set of screen designs uses a different design style - one that is relatively dignified. This style is designed with a large area of ​​graphics and color blocks, so as to achieve a strong visual impact, so that people can know what kind of information the screen needs to convey to you without any sense of curiosity. It is more intuitive. Design methods are easier than "empty" design methods. The company's logo itself is a unique and colorful emblem, so the (C) set of screen designs put the logo in the middle of the most prominent place, and it is very large, occupying more than half of the entire screen area. In order to make the picture reach a symmetrical aesthetic, the Chinese character banner is moved to the left, and its right end is aligned with the center of the arc of the letter “H”, as a schematic concept. In addition, the letter spacing between the letters HYF is increased to form two decorative lines like water droplets, which are arranged symmetrically on both sides to make the rigid screen appear to have a flowing feeling.

(D) Set screen design

(D) The set of screen design also uses a relatively dignified design style. Only the company's logo has become bigger in the picture, the visual impact has reached the factory's strongest, even the logo's humanity can't be accommodated with the screen area. In this case, the entire screen area is divided, 2/ The area of ​​3 is used to accommodate the letter "Y" in the logo and part of the letters "F" and "H", while the other part of the letter "H" is transferred to the area of ​​1/3 of the right side of the screen, and the screen 2 At the division of the area of ​​/3, the vertically arranged extension of the English alphabet HYF was divided by the vertical arrangement of the Chinese character banners, forming a dividing line with a decorative effect. The whole (D) set of screen design is filled with a more intense modern style, and the modelling is very unique. It not only reveals the youthful and lively movement but also the picture is divided but it is not dull and boring. More stylish design. In the final conclusion, the second set of works was selected (Figure 4B).

to sum up

The evolution of writing is, in a sense, the evolution of the history of human development. Text does not exist in isolation, and each type of text represents a culture and an emotion. With the development of the times, creative writing has shown the cultural potential of the text itself. The simple strokes of the English letters become the most popular design element in the design field. Designers can create a variety of distortions and give different emotions to the design. At the same time, the English alphabet is also a very strong modern text. It is in line with the mood of modern people. It is straight and straight, without any hesitation. The English alphabet is also a very strong visual impact. Each of its paintings can occupy a considerable amount of screen. The share also captures a certain visual range of the viewer; in addition, the English alphabet is also a fashionable text. This is due to the fact that the focus of economic development in the world today is in the West, and the use of English letters in design has also become a kind of product. In order to improve the grades and indispensable parts of the market, a comprehensive view of the various products on the market, there is no type of product without the English Ningmu as a decoration, the importance of the English alphabet in the modern design, but to design a good English alphabet is not Simple, because the simpler is the more complex, it can give the designer enough room for imagination, but this space is To make designer can not start. To really make a good design of the English alphabet, we must really understand its connotation, feel its emotions, feel the pulsation of a culture through words, and bring them together. It can be said that the text is simple, but the inner one is rich and originated, and the creative writing is even more so.

(Text / Cao Dan Xu Renping)

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