Advantages and Defects Digital printing has advantages that are unmatched by other printing in on-demand printing, variable data printing, distribution, etc. It is a good solution to the fast turnaround time, different printing versions, customized content and personalization, etc. problem.
For example, variable data printing that cannot be solved in conventional printing can be easily realized in digital printing, and the image or text on each page can continuously change in one printing. On-demand printing is suitable for publications that require frequent updates and prints with many pictures inserted, such as slightly modified manuals, meeting documents, and charts. The digital presses currently dominated by Xerox DocuTech have taken up 85% of the on-demand print jobs previously produced on small presses and copiers in the United States, and this trend is beginning to shift to color digital presses.
Digital printing technology ensures that the reprinted print has the same effect as the first edition. A document can be printed at several locations at the same time, which will reduce the cost of storage and transportation. For example, a company can create a new catalogue at the headquarters. Then send the documents to the local branch offices and print them locally.
However, digital printing still encounters many problems. The incomplete maturation of expensive prices and technologies has deterred many printing companies. This is one of the main reasons why promotion has lagged behind CTP. Although digital printing equipment has become a hot topic in recent years, most of them are still in the experimental and trial phase. Even though digital presses that can be put into production have been on the market for a long time, by the end of 2000, there were still no more than 1,500 installations worldwide. However, many experts are optimistic that some of the new digital printing equipment introduced recently will promote the development of digital printing faster.
In the United States and the United States, Mark W. Fleming, a digital printing consultant in the United States, had earlier conducted a survey on the prospects of digital printing for more than 90 units that purchased and used printed products. Surveys show that digital-related business printing has grown from 7 billion U.S. dollars in 1997 to 11.4 billion U.S. dollars in 2000, with a growth rate of 63%. It is worth mentioning that these data do not include general printers, large-scale paintings, and ticket printing, and that a 63% increase over three years is a very good performance.
The latest survey data from the US CAP Venture Printing Survey Company also highlights this point. CAP pointed out that the development of network and digital technology has led to the growth of digital printing. CAP also predicts that the annual growth rate of print-on-demand retail sales in the United States will be 18%, from 21 billion U.S. dollars in 2000 to 48 billion U.S. dollars in 2005. CAP also pointed out that the overall growth rate of the US printing market during the same period was only 4%. The CAP survey results in Europe are also basically the same. CAP predicts that the annual growth rate of on-demand printing retail sales in Europe will be 22%, which will increase from 8.610 billion euros in 1998 to 28.83 billion euros in 2004, and the printing market share will also increase from 20%. Increased to 29%.
American traditional printers have also realized the importance of digital printing. In a recent NAPL survey, NAPL asked the question "What kind of services do you plan to increase over the next two years?" Surprisingly, 48% of the respondents answered "digital printing services," far exceeding "e-commerce" and "database management."
In the domestic market, people in the industry generally treat the domestic market and the developed country market separately, but digital printing is an exception. Digital printing is just like internet technology. Everyone stands on the same starting line. Ancient people can be seen before, and people come after. Now, China's digital printing has taken shape. During the APEC meeting, more than 500,000 documents were completed by a digital printing company in the basement of the Convention Center.
China's accession to the WTO last year is expected to promote the application of digital printing. One is that the commercial printing business of multinational corporations will be conducted according to the conventions, and these businesses are important markets for digital printing. Secondly, intellectual property rights are increasingly receiving attention. In security printing, there are many need for 2D barcode printing, which will involve To variable data printing, variable data printing must be completed using digital printing technology and equipment; Finally, foreign digital printing companies want to open the Chinese market, the specificity of digital printing determines that not only the output of equipment, but also with domestic manufacturers In technical cooperation, some core technologies may be imported into China. (To be continued)
For example, variable data printing that cannot be solved in conventional printing can be easily realized in digital printing, and the image or text on each page can continuously change in one printing. On-demand printing is suitable for publications that require frequent updates and prints with many pictures inserted, such as slightly modified manuals, meeting documents, and charts. The digital presses currently dominated by Xerox DocuTech have taken up 85% of the on-demand print jobs previously produced on small presses and copiers in the United States, and this trend is beginning to shift to color digital presses.
Digital printing technology ensures that the reprinted print has the same effect as the first edition. A document can be printed at several locations at the same time, which will reduce the cost of storage and transportation. For example, a company can create a new catalogue at the headquarters. Then send the documents to the local branch offices and print them locally.
However, digital printing still encounters many problems. The incomplete maturation of expensive prices and technologies has deterred many printing companies. This is one of the main reasons why promotion has lagged behind CTP. Although digital printing equipment has become a hot topic in recent years, most of them are still in the experimental and trial phase. Even though digital presses that can be put into production have been on the market for a long time, by the end of 2000, there were still no more than 1,500 installations worldwide. However, many experts are optimistic that some of the new digital printing equipment introduced recently will promote the development of digital printing faster.
In the United States and the United States, Mark W. Fleming, a digital printing consultant in the United States, had earlier conducted a survey on the prospects of digital printing for more than 90 units that purchased and used printed products. Surveys show that digital-related business printing has grown from 7 billion U.S. dollars in 1997 to 11.4 billion U.S. dollars in 2000, with a growth rate of 63%. It is worth mentioning that these data do not include general printers, large-scale paintings, and ticket printing, and that a 63% increase over three years is a very good performance.
The latest survey data from the US CAP Venture Printing Survey Company also highlights this point. CAP pointed out that the development of network and digital technology has led to the growth of digital printing. CAP also predicts that the annual growth rate of print-on-demand retail sales in the United States will be 18%, from 21 billion U.S. dollars in 2000 to 48 billion U.S. dollars in 2005. CAP also pointed out that the overall growth rate of the US printing market during the same period was only 4%. The CAP survey results in Europe are also basically the same. CAP predicts that the annual growth rate of on-demand printing retail sales in Europe will be 22%, which will increase from 8.610 billion euros in 1998 to 28.83 billion euros in 2004, and the printing market share will also increase from 20%. Increased to 29%.
American traditional printers have also realized the importance of digital printing. In a recent NAPL survey, NAPL asked the question "What kind of services do you plan to increase over the next two years?" Surprisingly, 48% of the respondents answered "digital printing services," far exceeding "e-commerce" and "database management."
In the domestic market, people in the industry generally treat the domestic market and the developed country market separately, but digital printing is an exception. Digital printing is just like internet technology. Everyone stands on the same starting line. Ancient people can be seen before, and people come after. Now, China's digital printing has taken shape. During the APEC meeting, more than 500,000 documents were completed by a digital printing company in the basement of the Convention Center.
China's accession to the WTO last year is expected to promote the application of digital printing. One is that the commercial printing business of multinational corporations will be conducted according to the conventions, and these businesses are important markets for digital printing. Secondly, intellectual property rights are increasingly receiving attention. In security printing, there are many need for 2D barcode printing, which will involve To variable data printing, variable data printing must be completed using digital printing technology and equipment; Finally, foreign digital printing companies want to open the Chinese market, the specificity of digital printing determines that not only the output of equipment, but also with domestic manufacturers In technical cooperation, some core technologies may be imported into China. (To be continued)
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