The rum and wine will harvest and find the selling point from the packaging

In this year's spring rum, many businesses believe that today is an era of "fast fish eat slow fish." Lag in any one link may cause the company to be abandoned by the market, and the replacement of product packaging is no exception. Novel and unique packaging can not only increase the added value of products, but also improve the competitiveness of the products. Therefore, unique packaging has increasingly become a major selling point of products.

At present, the importance of packaging to businesses has risen to an unprecedented level. The powerful large-scale companies continue to introduce new products, create stylish packaging, and lead the consumer trend. SMEs are often able to follow up as quickly as possible to share the new selling points brought about by new fashion.

   Dairy products:

Blister + display tray

Milk tablets are a traditional product. In the past, bulk sales limited its development to a certain extent. With the development of packaging technology and the transformation of packaging concepts in enterprises, new packaging forms have changed the fate of such products. Noah's Ark". Now the milk tablet product “puts on” a new “outerwear”: the blister pack plus folding cartons with display effect immediately make it a popular fashion product in China.

There are no less than four dairy companies that have launched milk tablet products at this rum, and all use blister packs. The only difference is in the quality of the packaging.

Plastic bottle with handle

In the field of liquid milk, in order to meet the needs of different consumers, there are more and more milk plastic bottles with different capacities. It is suitable for children to drink once, for adults to drink once, there is a large "family". In the past two years, such "family equipment" products have become more and more popular. Well-known enterprises such as Beijing Sanyuan and Shanghai Guangming have introduced such products one after another. In order to facilitate consumers to carry them, businesses have highlighted the humanized design on the packaging. Some plastic bottles are made into packages with handles, others absorb the experience of edible oil packaging, and are designed to be easy to carry and handle.

   Drink:

Market segment "everyone"? —— Huiyuan customizes different packaging for different people

Huiyuan Group can say that it has done its best to subdivide products.

The "he + she -" sex drink displayed at this year's rum was very successful. The "he + she -" beverage is not only a product innovation but also a pioneer in the domestic beverage market. It is even more beautiful in packaging. This packaging not only reflects the gender differences, but also maintains the same packaging design style, unique packaging design perfectly shows the characteristics of the product, Huiyuan this series of beverages set off a "whirlwind" of sex drinks, no wonder that dealers are so keen ! This will lay a good foundation for Huiyuan's drinks war this summer.

"Fruit Week" is another beverage for children. It uses the concept of time to design seven different fruit-flavored beverages. This beverage is very much in line with children's pursuit of novelty, a large number of bright colors and cartoon images used in the design, and the capacity is also designed to 330 ml. The reporter learned that the sales volume of this series of beverages has been steadily rising.

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