Modern Printing and Post-Processing with Technology and Art Elements (Chinese)

Became the cultural behavior of design culture transformation

Understanding and comprehending the design intent of the framing artist and the basic understanding of the market's object quality recognition and acceptance ability are the technological basis for the post-press processing to realize the conversion of the design scheme to the commodity value.
The mastery of the physical and chemical characteristics of the printing carrier (paper and other substrates); ensuring that the adhesion and gloss of printing ink, color is not due to rework operations, circulation finishing process, reading and other unavoidable external friction caused by damage; not due to sunshine , Light emission caused by tone fade; not due to changes in dry air humidity in living space caused by dehydration becomes brittle and easy to break, or when the moisture drop stiffness distortion, is the post-press processing to make printing products with all-weather, wide-area practical functions technical foundation. Improve the basic characteristics of the paper as the main carrier, improve the surface smoothness of the paper, delay or block the moisture in the air, and absorb or discharge the paper fiber to cause font deformation, protect the integrity of the ink layer and vivid colors, and it is the function of postpress processing. It is also the theme of R&D for post-press processing technology innovation.
Grasping a wide range of topics from the overall perspective, selecting the right materials, appropriate strengths, contrasting contrasts, mobilizing technologies, equipment, materials, and other factors, and printing the vast number of copies of the design intent, through the technology of today's postpress processing It has been transformed into a product that is reliable, convenient, and practical. Through the styling of light, it expresses the arts of segmentation, art of mutual assistance, art of mutual aid, symbolism, and art of connotation. As Goethe pointed out, "Themes are visible to everyone, content and meaning can be grasped with hard work, and form is a secret to most people." Today's post-press processing is no longer a form of finishing, but rather an understanding of the art of binding, multi-disciplinary knowledge must be covered, using innovative technologies and new and superior materials to engage in surface finishing and reshaping, designing Cultural transformation of knowledge behavior.

1. Today's post-press processing represents a relative art of segmentation

Prints appearing on the plane can only be regarded as having a flat surface when they enter the post-press molding process. The arrangement of layouts and the use of colors have already announced the distinction of the overall plane essence. This design concept and the requirement for forming and dividing are the technical standards for the refinishing and reprocessing of the printed surface.
The book “The Autobiography of Jack Welch” (China CITIC Publishing Co., Ltd., October 2001) is a basic finishing of the cover as a whole by a composite extinction-type plastic film. The five colors of yellow, brown, white, black and yellow will be printed into the original cover of the overall planar state, and the folds of the binding process after printing will be divided into pre-Lekou-cover-spine-back cover according to the above five colors. After the Le mouth five single function surface.
When the yellow scalloped “Global No. 1 CEO” (in red letters) is overprinted on the brown base plate in the upper right corner of the cover, and “Jack Welch” is in the position of the golden line, which is composed of white shadows and misplaced black shadows in the lower right. The name of the Chinese character book, and the red CITIC Publishing House Co., Ltd. with a diameter of about 10mm located at the lower right of the cover. After the positioning and finishing of the finishing, the printed product has the original print color difference of the three-dimensional face, and the cover as a whole. The soft haze vision and the local highlighting of high-brightness reflect not only the distinctive features of the three-dimensional community that have different manifestations, but also the use of a relatively large contrast to the brightness of light to highlight the title of the title. Making the Chinese character printed in three dimensions create a three-dimensional dynamic charm, giving people a sudden and fresh stimulus. An ordinary piece of color prints, after covering the matt film, continues to re-apply the re-technical treatment of the localized spot glazing, breaking through the concept of the plane and the surface, bringing the psychological satisfaction of the formal aesthetics, and finally the visual aesthetic of the color relationship. The logical nature.

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