Guo Jiadong, general manager of Beiliite Wallpaper
Tomorrow is wonderful, but I must live to tomorrow.
Reporter: Hello everyone, the guest of this interview is the general manager of Beiliite Wallpaper Guo Jiadong. Hello, Mr. Guo. First of all, I would like to know about the gold, silver and silver of this year. How is the performance of Biemet in this stage?
Guest: Very satisfactory. Despite the fact that the realistic market environment is not very satisfactory, Benedict wallpaper has achieved remarkable results through the joint efforts of all colleagues and our partners in the national chain stores.
Reporter: How do you describe our home building materials market in the eleventh time? Especially the market for the entire wallpaper industry?
Guest: As far as the home industry is concerned, it should be said that the wolf is really coming through the entire sales period during the eleventh period. But for Biemet, we still have good sales performance, I think this has something to do with our requirements.
We think that in a really difficult situation, you don't want to achieve high growth. You just need to ask you to do better than your opponent. I also use this standard to ask our team to ask for my own.
For the whole industry, compared with last year, although the sales performance is rising, our operating cost is about 20%, and our profit margin is about 20%. However, through our efforts, we have made up for the double blow of corporate costs and profit decline through our sales performance. As far as the industry itself is concerned, we are fully prepared. We all want to cope with this winter and do all kinds of preparations. Different companies are doing different preparations. But my request to myself is that you just need to breathe a little more than him, maybe you will survive and you will wait until the spring is a new and vibrant day. Then, if you use another Ma Yun, "Tomorrow is beautiful, but I must live to tomorrow."
Adhere to the road of independent research and development
Reporter: Next, we want to ask a few questions about Biemei. The first one is what is the product design and what are the environmental aspects of the product?
Guest: This is the most proud point of our Beimeite. That is, whether we are doing product agency or we are developing independently, Benefi has always adhered to such a path of independent research and development and independent development of independent brands. So we will also firmly follow this path. Biemet is probably the most important product, and it is our own branded product developed by ourselves. Maybe this is a very proud point in the wallpaper industry in China. From the beginning, we have crossed the road of relying solely on COPY. It is to immediately develop the products independently with the best domestic manufacturers, using the most advanced technology and the best raw materials. We will give Chinese customers and give our ultimate customers the products we think are the best.
Reporter: At this stage, what new products can we introduce to you?
Guest: We also launched the Discovery 1 Discovery 2 two special products of our own research and development in Shanghai in August this year.
Taking Exploration 2 as an example, there are a lot of rotary net products in China, but our round net products, first of all, in terms of style, Benedict insists on this simple European design, suitable for this kind of petty life with the pursuit of quality of life. In the way, young people after 80s and 90s especially like this quality product. It has its own unique personality. First of all, in the pattern, we are a theme of the pursuit of young fashion art. At the same time, we use the Stokes 16-color version of the rotary screen machine in the process. Then, at the same time, on a more technical level, we use a multi-layer rotary net, a process of high and low hair. Use the most environmentally friendly non-woven materials to present the pattern in front of our end customers. Judging from the reflection of the market for more than a month now, it has been recognized by many young people, especially the young people of the 30-year-old.
Reporter: What is the main goal of Belifet's next stage?
Guest: The main goal of the next stage, while we continue to introduce new products, the brand building will be the main goal of our next stage or the next three years. How to improve and expand the influence of this wallpaper brand of Beimeite, and regard us as the industry's leading brand in the whole industry, and become the leading flag of the whole industry, which is a goal we have been pursuing.
While pursuing the brand, we must continue to expand the operation of the Beiliite chain store. Currently, Beliem has more than 100 stores in six or seventy cities across the country. Next, we will continue to provide our partners with good products and improve the quality of our services. Then achieve a win-win situation, which will be our goal in the next three to five years.
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