Song Shunli, General Manager of Jiangxi Marco Polo Operations Center
Song Shunli, general manager of Marco Polo Tiles (Jiangxi) Operation Center, a native of Hengyang, Hunan, worked in ceramic technology earlier. After the coincidence, he entered Guangdong Weimei Ceramics Co., Ltd., which has been done for more than ten years.
[Reporter] Song Zong, hello! Thank you for taking the time to accept an interview with our home network. When did you join Marco Polo? Are you a sales person or a manager? What is the most impressive and memorable thing?
[Song General] Entering Marco Polo should also be a coincidence. My own major is ceramics. After graduation, I was working in a state-owned enterprise in Hunan. At that time, the work was stable. Later, the unit was always in the improvement stage. After working in Guangdong in the last 99 years, I also worked in a hotel. Later, I learned that a classmate at Meimei Company, through their introduction, entered the company, from then until now, the first thing is to do business. Later, I started from the basic department and started slowly from the technology. I didn’t expect to do it for more than ten years. In fact, people are like this. After doing a step, I want to do more after I develop to a certain stage. Better, I did experience a lot during that period and learned a lot. It is also that history that has made me today. I firmly believe that only by persistence, dreams will come true.
[Reporter] Song Zong, can you briefly introduce the basic situation of Marco Polo in the country and Nanchang?
[Song Zong] Marco Polo Tiles is the main product of Guangdong Weimei Ceramics Co., Ltd. Founded in 1988, it is headquartered in Dongguan, a modern manufacturing city. It is one of the largest manufacturers and sellers of architectural ceramics in China.
As a strong brand under the Meimei Group, “Marco Polo†tile has been adhering to the group culture concept of “Being realistic, only new and beautiful†for more than ten years. It has won the top 500 most valuable brands in China for 7 consecutive years, with a brand value of 2.643 billion. yuan. “Marco Polo†is the earliest branded building ceramic brand in China. It is the perfect combination of the first time in China and Italian art, and enjoys the reputation of “Complete Collection of Personalized Decorative Artâ€. It has become a favorite ceramic brand for designers, consumers, distributors and nationals.
The “Marco Polo†ceramic tile, the perfect combination of Chinese millennium pottery art and Italian decorative art, is known as the “Complete Collection of Personalized Decorative Artâ€. The brand was born at the end of 1996. It is the earliest branded building ceramic brand in China. It mainly produces matt, antique and personalized products in the early stage. Under the guidance of the marketing strategy of “small market and large shareâ€, it has a very high market share and enjoys The reputation of the antique brick supreme brand. At present, the products are extended to interior wall tiles, porcelain polished tiles, porcelain matt tiles, porcelain wave tiles, hand-textured decorative tiles, etc., and become one of the widest building ceramic brands in the product line. Become a strategic cooperation brand of many design institutes.
[Reporter] What is the status of Marco Polo in the ceramic industry?
[Song total] From the consumption level, it is the positioning of a medium and high-end brand; from the personality of the brand, it is a cultural ceramic, that is to say, Marco Polo ceramic tile is a ceramic tile for consumers to provide cultural home.
[Reporter] Song Zong, what is the culture of Marco Polo?
[Song General] As Marco Polo tiles, we are more concerned with space. Marco Polo tiles are based on the understanding of space culture, and the research and induction of representative and characteristic space in China in commercial space and home space. European classical, neo-classical, Mediterranean style, pastoral style, emerging elegance, modern simplicity and other styles.
Marco Polo is the most artistic and style brand. Always adhere to the most advanced decorative arts and decoration culture, and take the lead in the industry to launch the beautiful 8 everyone. It combines the most advanced decoration style and decorative culture with the integration and distribution of Marco Polo products.
Secondly, in terms of product quality, our manufacturers have a strong backing. The China Building Ceramics Museum in Dongguan is currently the only building museum of the “Guo Zihaoâ€.
The third advantage is that Marco Polo Tiles has taken the lead in the ceramic industry to launch a completely independent research and development, independent innovation of the "China Impression" series of products, the traditional Chinese five thousand years of civilization organically integrated into the modern tile decoration, is the representative of cultural marketing Sex products have opened the first year of Chinese architectural ceramics, which has aroused high praise from the same industry and reflects Marco Polo's industry leading position in product innovation.
[Reporter] This is what we call the culture of Marco Polo. Mr. Song, sometimes do you think that we and consumers talk about this culture, maybe more consumers are more concerned about the price of our products?
[Song General] Consumers care about the price, this is affirmative, consumers will have a certain degree of awareness of the brand, the sensitivity of the price will be reduced, first enter the Marco Polo consumer, they must have this consumption strength He has the intention to buy this brick. It is like entering Suning Appliance, or Wal-Mart. In fact, his customer base has entered his target group. He has the ability to consume.
Promote customer ordering I think it is the image display of the storefront, the quality of the shopping guide, the service attitude, as well as the display of our products, lighting, the atmosphere layout or effect of the entire store, from the color fragrance sound to promote sales.
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