When the pandemic hit in 2020, it quickly became evident that the impact on businesses would be widespread. However, what we didn't anticipate was how drastically industries would need to shift and adapt in response to the crisis. As we've moved into 2021, we now have the opportunity to reflect on these changes and learn from the innovative ways marketers found new avenues to connect with their audiences.
One of the most significant developments over the past year has been the rise of custom 'swag' kits. These kits are essentially personalized collections of branded merchandise delivered in a specially designed package straight to recipients. In this article, we'll explore how these kits played a crucial role in bridging gaps and maintaining engagement across various sectors.
1. Trade Shows and Conferences
What the Pandemic Changed:
According to PwC, trade show and exhibition spending plummeted by 65% in 2020 due to the global health crisis. This left many businesses reliant on these events scrambling for alternative strategies to sustain lead generation and sales growth.
The Challenge:
With physical gatherings sidelined, how could companies still capture the attention of potential clients and keep their brands top-of-mind?
How Custom Swag Kits Helped:
While virtual events became the norm, they lacked the vibrancy and excitement of in-person experiences. To counteract this, organizers began incorporating custom swag kits into their digital strategies. By mailing out thoughtfully curated packages containing branded items, organizers were able to rekindle some of the energy typically present at live expos.
For instance, participants often received desk accessories, refreshments, interactive guides (like cocktail recipes), and branded merchandise—all packaged beautifully to enhance their overall experience. Such efforts not only increased attendance but also fostered deeper connections between exhibitors and their audience.
2. Onboarding and Company Gatherings
What the Pandemic Changed:
Gallup reported that by late 2020, approximately one-third of workers were working remotely full-time, with two-thirds expressing a preference to continue doing so post-pandemic. This shift presented unique challenges for fostering strong organizational cultures without face-to-face interactions.
The Issue:
How can businesses cultivate a sense of belonging among remote hires while ensuring they feel valued and integrated into the company?
Solution Through Custom Kits:
Even in a virtual setting, thoughtful gestures go a long way toward making new hires feel welcomed. By sending welcome boxes filled with personalized gifts, organizations signal their commitment to each employee’s success right from day one.
These kits often include practical tools like branded USB drives or power banks, along with items promoting safety measures such as custom masks. Additionally, including small tokens of appreciation—such as chocolates or mugs—can add a personal touch that resonates strongly with recipients.
Keep Innovating!
Despite all the hurdles posed by the pandemic, it spurred remarkable creativity within marketing departments worldwide. The emergence of custom swag kits stands out as an exemplary case study in adaptive problem-solving.
If your organization is looking to revitalize its approach to customer outreach or employee engagement, consider leveraging the power of custom swag kits. Contact us today to discover how we can assist you in crafting memorable experiences tailored specifically for your needs!
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