The design principle of anti-counterfeiting packaging for famous wine

Many famous product manufacturers have applied one or more packaging anti-counterfeiting technologies to their products in order to achieve the purpose of combating counterfeiting and protecting genuine products, but the effect is not satisfactory. The reason is that, on the one hand, the packaging anti-counterfeiting technology adopted by the enterprise itself cannot effectively contain the counterfeit products at all; on the other hand, the anti-counterfeiting technology used by the enterprise is improperly used and used, resulting in failure to exert its anti-counterfeiting effect. Therefore, once counterfeit products appear on the market, manufacturers will have to look for other anti-counterfeiting technologies to replace the packaging. This will not only cause huge economic losses to the company, but will also not help consumers identify or increase their consumption burden. The root cause of this situation lies in the lack of understanding of the packaging anti-counterfeiting technology by manufacturers, and there is no comprehensive consideration of other factors in the packaging anti-counterfeit design. Below, we use the example of wine anti-counterfeit packaging to analyze the design principles and application of anti-counterfeiting packaging.

The design principle of anti-counterfeiting packaging for famous wine

The variety and style of wines are diverse. In addition to the protection and beautification of goods, the packaging and decorating also have important functions for the promotion of goods. The counterfeiting of famous wines has always been a major problem for winemakers and has hindered the healthy development of companies. In order to effectively curb counterfeiting, it is necessary to analyze the main ways of counterfeiting when designing products for anti-counterfeit packaging, and specifically design products that can truly play a counterfeit role. Current methods for counterfeiting famous wines can generally be classified into three categories: first, counterfeiters use old packaging containers and labels to carry out counterfeit activities; second, counterfeiters buy counterfeit goods from the black market to buy new containers, labels, etc. Activities; Third, some large-scale counterfeiting enterprises with strong economic strength, imitation of various famous products, mass production of fake. For these three types of counterfeiting methods, it is necessary to comprehensively consider when designing the anti-counterfeit packaging of famous wines, and to meet the “three defenses” design principles for anti-counterfeiting packaging.

1. To prevent the use of old containers counterfeit anti-counterfeiting packaging design principles

Preventing the use of old containers for counterfeiting (hereinafter referred to as “anti-aging”) is mainly directed at the use of old packaging for counterfeiting by some small and medium-sized counterfeiters. Most small and medium-sized counterfeiting companies often use old ones due to economic conditions. Containers are faked, and famous brands are faked. For such counterfeiters, manufacturers can respond as long as they use destructive anti-counterfeit packaging technology. Ingeniously designing the packaging or decorating and designing it as a one-time destruction structure, when opening the packaging for items, the packaging or the decoration must be destroyed, thus effectively preventing the use of the old container to counterfeit the way to achieve the “anti-old ".

2. To prevent the use of new packaging counterfeit anti-counterfeiting packaging design principles

Preventing the use of new packaging for counterfeiting (hereinafter referred to as “anti-new”) is one of the most important contents of the current anti-counterfeit packaging. In the majority of manufacturers using destructive anti-counterfeiting packaging technology, counterfeiters also turned to the use of new packaging fraud. They mainly use fake new packages, labels, etc. bought from the black market to make fakes. This method of counterfeiting is more difficult to deal with than in the first case because most of the new packaging, labels, etc. can be easily manufactured and distributed in a centralized manner, so that counterfeiters can produce realistic fakes without much investment. At present, there are two main “anti-new” methods: one is to use complex technologies to make counterfeiting difficult to implement; the second is to use huge amounts of investment to implement anti-counterfeiting on the production line, that is, the manufacturer adopts a technology that must be implemented on the production line, and The investment in this kind of technology is very large, making it difficult for ordinary counterfeiters to bear, and it forms investment-based anti-counterfeiting. This is also the main measure of “anti-new”.