The wave of reforms in the new retail industry is very suitable for the existing industry pain points in the home furnishing industry. Alibaba, the Real Home and other companies signed a strategic investment agreement, investing 5.53 billion yuan in the home of the real estate, holding 15%, becoming the second largest shareholder of the actual family, Ali The cooperation between industrial capital and the actual home also marks the formalization of the new retail strategy by BAT and other leaders in the big home sector.
The home industry is a low-interest area in the retail industry. Sophia uses the new retail ideas to implement “big data†and “scenarioizationâ€, which will create a one-stop shopping + scene experience, thus achieving brand differentiation. The way to land this idea is to open the Sophia Tmall Wisdom Store in Beijing’s North Fourth Ring Road on April 15th!
Elite talk: "new retail" is about to become the future trend of the home industry
According to the investigation and analysis of relevant authorities, in the past year, the new retail format has set off a wave in the home building materials industry, and many home furnishing companies have also opened up new retail models. From the survey results, the O2O in the home industry can basically be divided into three echelons, the best is the wardrobe industry, followed by mattresses, doors and windows, furniture, cabinets, paint, and in the third echelon Floors, tiles, and bathrooms are also available in different types of online or offline or only a small number of the same paragraph. Undoubtedly, the new retail is an irresistible trend for the entire home furnishing industry. Therefore, for the major furniture brands, what should be really done is how to integrate into this wave, get the first opportunity, and occupy a dominant position in the market.
Sophia has occupied the position of the forerunner of the wardrobe industry for many years, and of course the new style of “new retail†will not be missed. On April 15th, the smart stores operated by Beijing Tiansihuan Tmall & Sofia will open on time. At that time, the major live broadcast platforms and live reds will enter the market on time, and the online and offline will respond, which will detonate sufficient traffic at the physical store.
The layout and development of new home retail, how should the service model be upgraded? For many furniture brands like Sofia, it is the key point of transformation. Some experts have analyzed that the new retail is to do the old retail, to help the store to improve the performance, to help users enhance the sense of experience, to quickly respond to customer needs and to deal with it, how to improve work efficiency is more important than anything else, empowering the store It is the key method; at the same time, the brand can visually see how many customers currently enter the store, the store's real-time transaction data and other information. It can be said that the emergence of new retail will drive the entire industry to another peak.
Sophia's own business model is the performance of the new retail C2B. Sophia has gradually developed into a whole-house custom-made enterprise including custom cabinets, furniture products, curtain wooden doors and so on. For Sofia, all orders are generated and completed through customer-facing service communication based on customer needs. In terms of data driving, in recent years, Sofia has also done a lot of data work, such as recording the needs of each customer into the system, understanding the actual needs of consumers and researching the pain points in the decoration process, using data analysis, quickly based on the user's The plan for the unit type is to let the consumers get the satisfaction of their needs in the process of contacting the brand at the fastest speed.
Even today, Sophia has taken advantage of the “new retail†trend to take its sales to the next level. But the fundamental purpose is to emphasize that "new retail" itself can bring consumers a more convenient, more comfortable and more effective consumer experience. This is also the core value that Sophia has been adhering to for many years: customer first, struggle-oriented, result-oriented Honest and trustworthy, altruism, innovation and development. In the past, Sofia has been focusing on products and is committed to providing consumers with a comfortable and customized home experience; today, with the new retail, Beijing Sophia can not only bring users to the product, but also from sales and service. Bringing customers a 360-degree shopping experience with no dead ends, it is a tiger's wing, truly fulfilling Sofia's long-cherished wishes.
Editor in charge: Zhou Lingling
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