From the Shandong Provincial Inspection and Quarantine Bureau, it has been learned that as of now, exports of toys at Shandong ports have shown a sharp rebound. Our province's toy export volume ranks in the top five in the country.-Exported toys are mainly velvet toys, mainly exported to Europe and the United States and other countries and regions. Due to the increasingly strict foreign technical trade measures, the situation of our province's toy export is still very serious. .
A person from the Provincial Inspection and Quarantine Bureau told reporters that our province ’s toy exports have rebounded sharply, mainly due to the recovery of the global economy and the restoration of market confidence. The market ’s demand for toys has increased. Both overseas consumers and distributors have imported toys. need. -After the financial crisis, toy manufacturers in our province have achieved certain results in terms of technological innovation and brand building. Some powerful toy manufacturers have begun to move from OEM (OEM processing) to ODM (independent design processing) and OBM (independent Brand production) changes, toy companies pay more attention to technological research and development, and improve the independent innovation ability of toys. On the other hand, the increase in the export tax rebate rate of the toy industry also enhances the competitiveness of enterprises. China has increased the export tax rebate rate of toys from the previous 14% to 15%, which provides greater price space for toy companies to participate in market competition.
The reporter learned that while the toy export of our province has rebounded sharply, the unfavorable factors for toy manufacturers and exporters need to be paid attention to. The first is that the increasingly strict foreign technical trade measures have caused the cost of toy export enterprises to increase significantly. The provincial inspection and quarantine bureau found that after the implementation of the EU's new toy directives, 98 toy manufacturers in the province that exported to the EU found that the average total cost of toy manufacturers in our province is expected to rise by 15.96%. On the other hand, the prices of raw materials have continued to rise. Since last year, the prices of toys, plastics, chemical fiber, cotton and other toys have risen steadily. At the same time, the price of China's labor force has become higher and higher, which has greatly increased the cost of manufacturing toys. In addition, due to the low grade of toy export products in our province, the export market is too single and the market competition is fierce.
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