Introduction: As we all know, the most popular application of virtual reality and augmented reality at this stage is nothing more than the game field. In this E3 exhibition, almost no one is not exposing the experience of virtual reality games or augmented reality games. Invisible, a virtual reality The competition between games and augmented reality games is gradually taking place, so who is the next slogan in the game industry?
This year's E3 game show has just come to a close, but everyone who participates in the E3 game show will have such a feeling. In the whole show, people seem to see a new game era, a new game mode based on virtual reality and augmented reality is slow. Slowly floating now in front of the public. The show has Sony, Oculus, Microsoft, Google, Samsung and other giants and countless start-ups, each of them are committed to the development of virtual reality or augmented reality market, many virtual reality products and augmented reality not yet registered in the consumer market The product also appeared in the eyes of the public.
As we all know, the most popular application of virtual reality and augmented reality at this stage is nothing more than the game field. In this E3 exhibition, almost no one is not exposing the experience of virtual reality games or augmented reality games. Invisible, a virtual reality game and The competition between augmented reality games is gradually taking place, so who is the next slogan in the game industry?
The gap between virtual reality and augmented reality
Virtual Reality (VR ) is a virtual reality that is different from reality and makes your brain believe that it is true. With head and motion capture, the host usually needs camera accessories to capture the display or the sensor handle. To immerse users in it. At the E3 game show, we often see the experience wearing a head-mounted device with a stick-shaped or gun-shaped somatosensory handle, a strange scene that sometimes screams and sometimes laughs, because it is completely immersive. The effect presented in virtual reality.
As for augmented reality (Agmented Reality, AR for short)
). Simply put, augmented reality is the superposition of digital images on the basis of the real environment, which means that you can fully see the current environment. For example, in this year's "My World" demonstrated by Microsoft on E3, the game content is directly projected onto the table and operated by gestures. Due to current technical limitations, only augmented reality can see projected images through it only when wearing a device, rather than holographic projections in science fiction movies, which is a major challenge for the current augmented reality.
Although virtual reality and augmented reality are products that are at the forefront of technology, the experience they brought to users before is quite different.
The VR game industry ecosystem is gradually forming
Some people do technology, some people do content, some people do platforms and channels, these are all indispensable components of the game industry ecological chain. At present, AR games have not yet reached the hot level of VR games, which is reflected in this year's E3 game show. Obviously, the virtual reality related to the exhibition is much higher than the augmented reality.
At this stage, the leader in VR is nothing more than Oculus. They have both hardware technology and OculusRift, their own VR application platform. From the games that Oculus exhibited on E3, they can see that they are working together to provide game content on the industry chain. Business. Another company that is at the forefront of industry convergence is HTC, which provides VertigoGames for its VR technology.
A number of game developers such as Bossa and Barry-Fireproof. In terms of applications, HTC has also pulled into Google, HBO, Lionsgate (Lion Gate) and the Palace Museum as partners. It can be seen that the ecological chain of the current VR game market is gradually maturing.
The immature prospects of virtual reality technology are vast
In the VR market, we can easily find that most VR devices in the market have many drawbacks. Oculus, the leader of the VR field, Oculus
Rift can't be avoided. It is understood that the previous version of the OculusRift helmet has a long-term use of dynamic vertigo, and although the version has been partially resolved, it does not mean that it has been perfectly solved.
It is undeniable that the immature virtual reality technology has become an indisputable fact, but from another angle, I don’t think that virtual reality has no future. Take the mobile phone industry as an example. Now, in the market, you can buy a few hundred yuan of smart phones, and you can take a few streets from the top flagship mobile phone ten years ago. If you want to compare the development of virtual reality technology with the development of smart phones, imagine what the virtual reality field will look like after four or five years! Any market development will have a cyclical process, and all we need to do is static. Waiting quietly.
To sum up, if you want to force a comparison between AR games and VR games, I think the possibility that the VR game market will become the next slogan in the game industry will be even greater. Whether it is from the game industry eco-chain, or the current fiery degree, players are pursuing this boom, VR games are obviously more conquering.
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