In fact, no matter whether the leaders of the National Development and Reform Commission can't make a sound, the rise of housing prices in most cities in China, especially in first- and second-tier cities, is an indisputable fact. According to the Chinese people's buying and buying, the new round of house buying is about to pull. Start the curtain. According to the survey, with the age of marriage after the 80s and 90s, China still has a huge housing gap, and it is necessary to renovate new homes. China’s home furnishing industry is about to usher in a new development opportunity, but with the previous “big pot rice†The difference between meat and meat is that this time, the integration and elimination of hidden industries in the opportunity, some companies that have started to follow the imitation of the cottage and have no creative ideas, not only can not enjoy this opportunity, but will enter a long time. winter.
Innovation and style are the soul of the company, and each brand must have its own unique banner.
If in the past a home furnishing company did not have its own core technology, but it would be profitable through the way of copying the cottage and imitating the price war at the same time, then this situation will gradually end in the future, and gradually become consumption after the 80s. The main force, their consumption concept is quietly changing, on the basis of the traditional requirements of sturdiness and environmental protection, they have added new requirements, according to China’s overall home industry, the new show of the state of Barotat survey, today’s consumption People are more and more inclined to the personal style and unique personality of the product, and they pay great attention to the compatibility of the East and West of the product design. This requires the company not only to improve the quality in the home, but also to be excellent in environmental protection. At the same time, the design reflects the pursuit of taste and style of the younger generation of urban white-collar workers. In 2013, in the general downturn of China's home furnishing market, Bangpao Barot's whole-room custom furniture attracted consumers' popularity because of its unique design concept and fascinating product style, which caused a failure in the industry. A small sensation, for this commentator pointed out that Bangpai Barlot has found a breakthrough in the development of the industry, has begun to lead the rise, the achievement of the top ten brands of custom furniture.
Development must have ideas, products must have positioning
Entering 2013, the general view of the home industry is that opportunities still exist, but the threshold is gradually rising. In the transformation of the entire home market, the situation of traditional high-end and low-end products will gradually disappear, and the precise positioning advantage of products is gradually emerging. For a specific consumer group, insisting on their own design style is the rise of a company. The best idea. The success of Bangalore is a very typical example. At the beginning of the company's establishment, the state-owned Barlott adheres to the design concept of Europe and Italy, and deeply implants the personality while maintaining an elegant taste and romantic style. Customize this development path, face all kinds of temptations and never waver, always adhere to its own unique path, develop for many years, precipitate for many years, and finally build a sky of its own in the overall home market in China with its own accumulation, and take a healthy The pace is moving forward. The example of the top ten brands of the cabinets, Bang Paollot, points out a very clear development direction for most home furnishing enterprises that are in dire straits, that is, insisting on the style of their products and forming their own product positioning.
With the recovery of the housing market, China's overall home market will usher in a new golden age after eliminating a group of companies without core technologies, but analysts pointed out that this opportunity is not to let all enterprises as before. There are meats to eat, only those strong, word-of-mouth, style-oriented enterprises, such as Bangpaolot's overall home, will slowly rise in this opportunity.
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