“There is no dedicated lane, there are no flowers in the venue, the documents are printed on both sides, and there is nothing left to eat...†The new Chinese leader took the lead in “self-clearing the door†and tried to break the bubble caused by corruption. At the beginning of 2013, this “hurricane†nationwide blows. When the people applauded, many merchants suffered from the cold current. This “hurricane†evolved into a “cold wind†of business, more or less The redwood industry has been smashed a few times.
Market: hot and cold
In one word to describe the market of mahogany furniture in recent years, that is embarrassing. House price regulation and negative reports have undoubtedly become the key words of market volatility.
According to the author's understanding from the market, due to the cold current, the current “red market†situation in the main mahogany furniture sales areas in Beijing, Guangzhou Panyu, Shenzhen and Guangdong Xinhui. Most merchants admit that under the environment of controlling the three public consumption and promoting diligence and thrift, some individuals and organizations have misunderstood this policy, arguing that the purchase of high-value and expensive products is wasteful, thus reducing the purchase of mahogany furniture. To a certain extent, it has affected the price and sales volume of mahogany furniture products. However, this cold situation only appears in some areas, and has little impact on brand enterprises with high corporate credibility, moderate product prices, and stable consumer market. With the end of the exhibition, the market conditions of some companies still perform well.
Misreading: Using "luxury" = waste
When it comes to luxury goods, everyone will immediately think of gold and silver jewelry, perfume diamonds, and famous car villas. Many people classify mahogany furniture as a "luxury" of furniture. We are not convinced whether this classification is correct or not, but we can be sure that the affordable mahogany furniture is generally above the middle class. Let us call it "luxury".
In some people's consciousness, habitually using the "luxury" as waste, can not help but let the author think of the recent heat of the Ya'an earthquake donation. Someone ridiculed: "Do donate, hey! Don't donate, hey! Donate less, hey! Donate more, hey! Donate don't say, hey! Donate, say, hey! Donate don't say it, then say, more Oh! But generally, I don’t have any donations!†Similarly, many people now expand some of the thematic phenomena and wave them with the sticks of public opinion. We advocate frugality, mainly for wasteful behavior, and improve our own quality of life within our own capabilities. This is a life attitude and has nothing to do with waste. We can say that when you go to the restaurant, you order a lot of food. If you can't finish it, it's a waste. How much you eat is frugal. But we can't say that using luxury goods means waste. The “hurricane†should not evolve into a one-size-fits-all attitude.
Response: Use mahogany furniture! YES or NO?
Can mahogany furniture be used? Can be used! But it should be used within the scope of self-bearing ability. The mahogany furniture itself has its type, material and art, and it is an embellishment for the collection or use of taste. In the past, many people liked the noble and magnificent mahogany furniture, but now when the word "gorgeous" is crowned "corruption", some people are discouraged from mahogany furniture. Mahogany furniture is not only synonymous with expensive and luxurious, but also a reflection of taste and style. Advocating frugality should not be at the expense of lowering the quality of life.
Really want to promote the festival in the mahogany furniture industry, the use of the level may not be the focus of attention. Reduce the amount of flashy packaging, focus on product quality and design; in terms of materials, moderate cutting, scientific cutting, and making the best use of it, may be the real "frugality." This not only reduces costs, but also lowers the price of the product, and consumers are more satisfied.
Being is reasonable. Since luxury goods exist and develop from the current stage, it is bound to have its value and significance. What's more, the cultural carrier like mahogany furniture carries the historical mission of inheriting traditional culture and Chinese-style home culture, and it is even more difficult to simply and rudely be excluded because of the word “frugalityâ€. (Source: The 16th issue of "Brand Redwood" magazine Wang Tianyu Wen)
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