1. Olympic tickets and digital watermarking high-tech anti-counterfeiting
The Olympics with a hundred years of history will be held in China, the world ’s largest developing country, for the first time in 2008. This is a grand event for the Chinese nation. People across the country should seize the opportunity of the Olympics, take advantage of the trend, promote economic development, accelerate the pace of comprehensively building a well-off society, and enhance China's political and economic status on the international stage. With the theme of "New Beijing, New Olympics" and the concept of "Green Olympics, Technological Olympics and Humanistic Olympics", Beijing Olympic Games Chairman Liu Qi emphasized that the "Science and Technology Olympics" is to host a "special and high-level" Olympics The important guarantee is an important support for the implementation of the "Green Olympics and Humanistic Olympics".
The 2008 Beijing Olympic Games ticket revenue accounted for about 8% to 10% of the total Olympic Games revenue. The 2008 Beijing Olympic Games tickets were printed in more than 7 million tickets. There are a total of 240 pricing plans. The minimum price of the Olympic Games tickets is 30 yuan and the highest The price is 1,000 yuan. Among them, the lowest price of the preliminary ticket is 30 yuan, the highest price is 300 yuan; the lowest price of the final ticket is 60 yuan, the highest price is 1,000 yuan. Tickets for the opening ceremony of the Olympic Games have a minimum price of 200 yuan and a maximum price of 5,000 yuan; closing tickets have a minimum price of 150 yuan and a maximum price of 3,000 yuan.
Olympic tickets are not only a certificate of entry and exit to sports venues, but also have a special collection value in the collectibles market. Therefore, the previous Olympic Games host countries have endeavored in the design and printing of tickets to make the square inch show the profoundness of the host country. The essence of culture and the style of time of Yonghuihong. In view of the occurrence of counterfeit tickets in previous Olympic Games, which affected the economic interests of host countries and collectors, in order to prevent such risks, the Beijing Olympic Games decided to use high-tech anti-counterfeiting technology in the design and production of tickets.
The use of anti-counterfeiting technology on more than 7 million exquisite tickets not only fully reflects the art collection value of the tickets, but also reduces anti-counterfeiting costs, and also ensures that tens of thousands of visitors to the competition quickly enter and exit the ticket gate. We believe that digital watermark printing anti-counterfeiting technology is the only feasible and most advanced, reliable and cost-effective application solution. Olympic tickets adopt digital watermark printing anti-counterfeiting technology which does not affect its artistic style, does not increase printing difficulty and printing cost, ticket identification and detection is fast and accurate, and anti-counterfeiting technology is high.
At present, several domestic and foreign companies have recommended a variety of anti-counterfeiting technologies for tickets to the Beijing Olympic Games. Digital watermarking and RFID will become the preferred technologies for anti-counterfeiting of Beijing Olympic tickets. Digital watermark anti-counterfeiting system has lower cost and higher security than RFID identification technology.
According to the anti-counterfeiting requirements of the Olympic tickets, we recommend that the China National Defence Technology Association recommend to the BOCOG the domestic digital watermark printing anti-counterfeiting technology with complete independent intellectual property rights. Digital watermark printing anti-counterfeiting technology does not affect the visual image of the Olympic tickets. It can maximize the space for ticket design experts to give full play to their creative talents. At the same time, it has the world's most advanced, safe, and highest level of anti-counterfeiting standards. It shows China 5000 to the world. The splendid history of civilization and high-tech achievements soaring.
Olympic tickets can be selected from the main and vice-linked styles. The main and vice-linked styles carry a large amount of information and have flexible functional zoning. Our recommended solution is that the main page of the Olympic ticket is used to express the quintessence of the host country of the Olympic Games, focusing on collection; the deputy joint records information such as ticket prices and attendance notes, and focuses on the verification function. Both the master and deputy associations use digital watermark printing anti-counterfeiting technology as the highest level of anti-counterfeiting to ensure the safety of the Olympic Games. The use of digital watermark printing anti-counterfeiting technology for Olympic tickets can ensure that Olympic ticket samples are released for pre-sale according to the Olympic market development plan (especially for overseas sales), without worrying about counterfeiting. In order to meet the real-name system requirements, Olympic tickets can be added with dynamic barcodes that can be printed and produced on site. Although the barcodes do not have anti-counterfeiting functions, they can carry the personal information of Olympic ticket buyers. Digital watermark printing anti-counterfeiting technology does not change the printing process, does not increase printing costs, does not require the thickness of the printing medium, can be prefabricated in batches, plus on-site single-piece printing, convenient and flexible dynamic barcode technology, which promotes digital watermark printing anti-counterfeiting The high level of technical anti-counterfeiting overcomes the weakness of the complicated procedure of digital watermark key replacement. This constitutes a three-dimensional multiple anti-counterfeiting system for Olympic tickets, ensuring the full realization of the Olympic security goals.
2. Maintaining the order of the socialist market economy and cracking down on the criminal activities of manufacturing and selling counterfeit and shoddy commodities
According to relevant statistics, the manufacture and sale of counterfeit products worldwide has become the second-largest nuisance after drug trafficking, and the world has caused losses of 100 billion yuan to the world economy and industry due to counterfeiting of various high-end brand-name commodities and counterfeit tickets every year. As many dollars. In the international market, there have been more than 2,000 major incidents of counterfeiting and inferior goods recorded in just five years. What is more worrying is that in the fields of medicine, food, tobacco, alcohol and beverages, counterfeit packaging is more rampant and often makes people unpredictable. Not only caused economic losses, but also directly endangered people's health and lives.
The same is true in China. Since China is in the process of transition from planned economy to market economy, the relevant national legislation and implementation rules are still being perfected and perfected, and the moral concept of integrity and law-abiding of operators has not yet been fully formed. Therefore, in the current economic environment, China's counterfeiting activities are particularly rampant. These counterfeiters, driven by super value interests, disregard the law of the country, tragicly trample on people's lives and property, and collude with criminals at home and abroad. Focusing on high-tax and profit commodities such as famous cigarettes, famous wines, medicines, cosmetics, and organized large-scale production of counterfeit and shoddy commodities, impacting manufacturers of genuine brand commodities, and causing great losses to the country and enterprises. According to an investigation report released by the Foreign Economic Research Department of the Development Research Center of the State Council, the total value of domestic counterfeit commodities was between 160 and 200 billion yuan in 2001, resulting in tax losses between 27.5 and 34.5 billion yuan. Counterfeit products severely disrupt the market economic order, affect consumer confidence, undermine the establishment of commodity credit systems, damage the reputation of enterprises and brands, and squeeze out domestic and foreign markets of enterprises, resulting in lost profits.
The EU's headquarters in Brussels issued a joint declaration of twenty-five countries' customs, stating that in a large-scale inspection of counterfeit goods from China, a total of 500 tons of counterfeit goods from China were intercepted. According to the news released by the European Union: 70% of the counterfeit goods currently circulating in the EU come from China.
On November 11, 2003, officials of the World Health Organization and representatives of China, Vietnam, Cambodia, Laos, Myanmar and Thailand launched an action plan in the Vietnamese capital Hanoi to combat the production and sale of counterfeit and substandard antibiotics and for the treatment of pneumonia, Medicines for malaria and AIDS.
According to US customs statistics, 66% of counterfeit products seized at US ports in 2003 came from China. US Deputy Secretary of Commerce Grant said that the biggest infringer in the US market is still a Chinese illegal businessman and hopes that China will increase its crackdown.
Mr. Peter M. Robinson, President of the American Chamber of International Commerce, emphasized that the scope of anti-counterfeiting and piracy should be expanded to a global scope. He pointed out that in recent years, the proportion of counterfeit products in international trade has always been increasing, and suspected crimes are becoming more and more rampant. All countries in the world must see the seriousness of this problem, so as to establish a solution to more fundamental problems. basis.
In order to protect the legitimate rights and interests of consumers and enterprises, maintain the order of the socialist market economy, and promote the reform and opening up and the healthy development of the national economy, the State Council issued a decision in November 2000 to carry out a powerful and pragmatic crackdown across the country Notice on the joint action of illegal and criminal activities of manufacturing and selling counterfeit and shoddy goods. The notice pointed out that in recent years, efforts have been made to combat the illegal and criminal activities of manufacturing and selling counterfeit and shoddy goods, which has effectively promoted the sustained, rapid and healthy development of China's economy. However, the illegal and criminal activities of manufacturing and selling counterfeit and shoddy goods have not been effectively curbed fundamentally, and the problem of making and selling fake products on a large scale has become increasingly prominent. Counterfeit and inferior commodities rampantly damage the interests of the country and the people, endanger the safety of people's lives and property, infringe on the legitimate rights and interests of consumers and enterprises, interfere with the socialist market economic order, and damage our country's international image. The notice requires that we must stand at the height of the overall situation of reform, opening up and modernization, stand at the height of governing the country according to law and building a socialist country ruled by law, and severely crack down on the criminal activities of manufacturing and selling counterfeit and shoddy goods.
At the same time, the Ministry of Public Security issued a notice requesting local public security agencies to step up efforts to combat the crime of manufacturing and selling counterfeit and shoddy commodities, and to concentrate their efforts on detecting major cases, investigating and prosecuting the backbone of crimes and "protective umbrellas." The Ministry of Public Security pointed out that the situation facing the work of combating the crime of manufacturing and selling counterfeit and shoddy goods is still not optimistic, and the task is very heavy. Public security organs in various places should put anti-counterfeiting work in a more prominent position, effectively strengthen organizational leadership, increase work efforts, and strive to achieve greater results.
Promoting the use of emerging and advanced anti-counterfeiting technology is an important means to curb the manufacture of fake economic criminal activities. The advanced anti-counterfeiting technology must first have uniqueness, so that the corresponding technology cannot be obtained from elsewhere; furthermore, the technology is required to be difficult to forge. For users of important anti-counterfeiting products, it is necessary to combine multiple advanced high-performance technologies to achieve more effective anti-counterfeiting purposes. [next]
Three, digital watermark
Digital watermarking (digitalwatermarking) technology is a cutting-edge research topic that has emerged in the international information security community in recent years. It is an information hiding technology that is very close to practical applications. It is closely related to information security, information hiding, and data encryption. Digital watermarking is to mark (mark watermark) with specific meaning through a certain algorithm, and use digital embedding method to hide in digital products such as images, sounds, documents, books, videos, etc., in order to achieve the purpose of concealed messages, to prove the rights and interests Owner's ownership of his work, as evidence of identification and prosecution of illegal infringement, and through the detection and analysis of watermarks to ensure the complete reliability of digital information, thus becoming an effective means of intellectual property protection and digital multimedia anti-counterfeiting, its knowledge The fields of property rights protection, confidential communication and content identification have wide application value.
Digital watermarking is theoretically based on wavelet analysis (Wavelet Analysis), which has developed rapidly in recent years. Digital watermarking technology has the characteristics of strong robustness, imperceptibility, security of hidden locations, unambiguousness and computational effectiveness. The digital watermarking system is divided into two parts: embedding and extraction, and each part is composed of corresponding software and hardware.
Embed part Extract part
This form of composition effectively improves the level of anti-counterfeiting technology, greatly increasing the difficulty of counterfeiting by counterfeiters. Its characteristics are as follows:
(1) The digital watermark as the identification mark is hidden in the printed matter in a visually invisible form. Under the irradiation of natural or artificial light sources, the naked eye cannot distinguish whether the printed matter is added with a digital watermark mark and does not affect the printed matter that needs to be protected (watermark bunker ) The original visual perception image can only be discriminated by a computer or a computerized specific machine-readable device.
(2) The watermarks hidden in the printed matter not only have randomness, but the position can also be set arbitrarily, so they have multiple anti-counterfeiting effects on the printed matter.
(3) The watermark hidden in the printed matter does not change with the location of the printed matter, the personnel and the time. There is no possibility of leakage and diffusion in the above link.
(4) Embedding the digital watermark mark in the printed matter does not change the appearance characteristics of the original printed matter, has no special requirements on the current printing equipment, does not need to change the printing materials, and does not increase the printing cost.
According to the development trend of modern anti-counterfeiting technology, the detection method of digital watermark marks in printed products adopts a machine-readable identifier with a DSP chip and a random access memory. This high-performance machine-readable recognizer has the characteristics of easy mass production, good product consistency, low cost, simple and reliable operation, and software program to determine the authenticity of the product. It runs fast, has good security, and can be quickly updated.
Fourth, the core technology of digital watermarking
1. Digital watermark generation and hiding algorithm based on wavelet algorithm: A wavelet algorithm is used to convert the spatial domain data of the digital image to the corresponding wavelet domain coefficients through discrete wavelet transform (DWT), and according to the type of information to be hidden Appropriate coding and deformation, and then select the square frequency domain coefficient sequence according to the size of the hidden information and the corresponding security goal. Finally, the frequency domain coefficients of the digital image are converted into spatial domain data through inverse transform.
2. Watermark anti-copying technology: when counterfeiters get printed packages containing digital watermarks, they will certainly try to copy them (such as using high-precision digital scanners). To prevent digital watermark information from being copied, digital watermark embedding software hides watermark information A chromatographic equivalent given algorithm is adopted. This method can ensure that the counterfeiters cannot avoid changing the chromatographic equivalent when they adjust the color of the original image to meet the technical requirements, thus fundamentally ensuring that the watermark is not copied.
3. Anti-attenuation technology: from digital image to printed matter, it has to go through many processes such as plate making and printing. The characteristics of digital watermark must be attenuated in each process. In order to ensure that the digital watermark has sufficient signal strength on the final printed matter, The digital watermark embedding software fully considers sufficient signal strength when generating watermark information, to ensure that the signal strength (robustness) can still be reliably machine-readable after multiple processes.
4. Digital watermark inspection machine readable: digital watermark inspection machine readable can eliminate the uncertainty of human factors, improve the inspection speed, enhance the security of hidden information (watermark) identification, and can be combined with RFID, ultraviolet, magnetic stripe, etc. There are mature anti-counterfeiting inspection equipment to form a multi-dimensional anti-counterfeiting system to improve the comprehensive security level.
To develop a low-cost, industrialized mass-production digital watermark verification machine-readable device like a money detector, which should use an embedded operating system (Vix / Vox), a DSP chip as the core processor, and a camera The area array CMOS (CCD) device is an image sensor, which constitutes a digital anti-counterfeiting detection device that is easy to carry and move, and is AC and DC dual-use, and can be networked and software can be quickly upgraded.
5. Anti-counterfeiting technology of digital watermark printing
Counterfeiting has been around since ancient times, and anti-counterfeiting is as old as human civilization. Many anti-counterfeiting methods have borrowed the results of printing technology, and played an important role in anti-counterfeiting and counterfeiting, and contributed greatly. But some of the counterfeiters that followed have also engaged in counterfeiting activities using related technical methods. As far as the counterfeiting technology related to printing technology is concerned, criminal activities such as counterfeiting currency, securities, documents, documents, certificates, credit cards, contracts, trademarks, logos, packaging, stamps, famous calligraphy and paintings, precious stamps, stamps, etc. have been widespread Around the world, our country has repeatedly been banned. According to statistics, there are 2 billion dollars forged each year, fake credit cards cost US banks 2 billion, and there are 3 million fake passports worldwide. In our country, Haiyin seized a smuggling case worth RMB 27.7 billion from 1987 to 1996. In 1996, Kowloon Customs identified 203 fake import declarations for the Guangzhou and Shenzhen Foreign Exchange Administrations, and found that it had cheated up to US $ 700 million from the country. The main means of committing the crimes were to manufacture fake documents, fake approvals, and fake seals. As for those individuals or dens all over the world who specialize in manufacturing and selling fake ID cards, driving licenses, academic certificates, and other documents, there is even more endless. Facing such rampant counterfeiting momentum, we need to apply the latest scientific research achievements such as computer, communication, optics, chemistry, electromagnetics, and spectroscopy technology to printing anti-counterfeiting technology to improve the level of printing anti-counterfeiting technology.
According to the prediction of the China National Defence Technology Association, in the next few years, the market for anti-counterfeit products will exceed 30 billion yuan per year. Excluding traditional anti-counterfeiting inks, as well as anti-counterfeiting fields such as telephone anti-counterfeiting and online electronic authentication based on Internet technology, anti-counterfeiting expenses for labels and materials will be around 7.5 billion yuan. Digital watermarking opens up a brand new way of information security. Its imperceptible concealment and ability to resist various attacks can achieve the integrity protection and tamper identification of digital products, and can also be used for digital anti-counterfeiting. Digital watermarking will surely become one of the core technical measures for copyright protection and authenticity authentication of digital works, and will play an irreplaceable role in e-commerce transactions. Today, with the rapid development of the market economy, this is undoubtedly a good solution for enterprises and creators of digital product infringement that have a serious risk of damage to corporate image and economic interests. Digital watermarking and its application technology not only provide a breakthrough information security protection method, but also occupy an important position in digital anti-counterfeiting, which is of great benefit to maintaining the national economic order.
Digital watermarking is used in the field of printing anti-counterfeiting to effectively overcome the shortcomings of many current anti-counterfeiting technologies, such as low scientific content, slow upgrade, and poor randomness, and completely updated the traditional concept of printing anti-counterfeiting. Digital watermark printing anti-counterfeiting particularly highlights the uniqueness and non-imitation of anti-counterfeiting, has high confidentiality and randomness, and does not change the visual image of the original print, does not change the mature printing process, does not change the printing materials and equipment, does not increase printing Characteristics of cost. [next]
6. Application Prospect of Digital Watermark Printing Anti-counterfeiting System
The digital watermark printing anti-counterfeiting system has extremely broad application prospects, and can be widely used in the packaging of various licenses, securities, and high-value commodities such as famous cigarettes, famous wines, and valuable medicines. Taking the tobacco industry as an example, the famous Hongta Group maintains the reputation of the famous Yanta Hongta Mountain and spends up to 400 million yuan on anti-counterfeiting each year. According to the statistics of China Tobacco Monopoly Bureau, the annual output value of cigarette packs in China is as high as 15 billion yuan. In the printing of cigarette packs, the cost of anti-counterfeiting accounts for an average of 3% -5%, which is used to estimate the application of digital watermarking in the tobacco industry. The market space is between 450-750 million yuan / year. At present, the railway department needs to print more than 1 billion passenger tickets every year, and the cost of printing each ticket is 0.04 yuan (four anti-counterfeiting technologies are selected). The printing anti-counterfeiting expenses for railways are 50 million yuan / year. Coupled with the application of other industries (such as wine industry), the market space will not be less than 2 billion yuan / year. With the popularization and use of machine-readable devices, the market sales space of digital watermark anti-counterfeiting systems will be more considerable.
According to "Analysis and Prospects of China's Cultural Industry from 2004 to 2005", the total consumption of Chinese culture and entertainment in 2004 reached 700 billion yuan, and the anti-counterfeiting expenditures on the printing of cultural and sports activities tickets were 120 million yuan / year. In 2004 alone, there were more than 1,700 performances in Beijing ’s performance market, with nearly 500,000 spectators, box office revenues exceeding 500 million yuan, ticket printing costs exceeding 2 million yuan, and Shanghai performance revenues exceeding 500 million yuan. According to Beijing Daily's "Ten Characteristics of Beijing's Performance Market in 2004", feature 9: Ticket prices continue to be high and non-refundable. Performance fares are generally around 1500 yuan, and the minimum is more than 100 yuan. Feature 10: The wind of counterfeit tickets has been repeatedly banned. The ticketing company used 7 anti-counterfeiting measures on one ticket, but it still cannot prevent the proliferation of counterfeit tickets. Therefore, it is the development direction to choose the digital watermark technology with advanced features to replace the traditional anti-counterfeiting technology.
In China, researchers in relevant departments are stepping up research on digital watermark printing anti-counterfeiting technology. For example, Dalian University of Technology has already achieved fruitful research results in digital watermark printing anti-counterfeiting technology. This technology of Dalian University of Technology can realize adding digital watermark to the printed image, and can complete the automatic detection of digital watermark in the printed image through the scanner and special software. This technology is suitable for multiple models of printers and scanners.
The digital watermarking technology developed by Sichuan Lianxun Technology Co., Ltd. has sold 1.41 million tickets for the 6th China Flower Expo held in 2005, and Sichuan Province has issued 10 million Shenji to promote the giant panda as the mascot of the 2008 Beijing Olympics. Postcards and tickets for China ’s Sixth International Western Expo have been successfully used, creating a precedent for the use of digital watermark printing anti-counterfeiting technology in large-scale exhibitions in the world.
The development direction of the industrial application of digital watermarking anti-counterfeiting technology is for anti-counterfeiting of banknotes and checks (see "Wavelet Analysis and Application" anti-counterfeiting of printed matter and anti-counterfeiting of e-commerce bills). According to the People's Bank of China, more than 4 billion yuan of counterfeit money was collected from 2004 to 2005. Therefore, the use of digital watermarking technology with independent intellectual property rights to prevent forgery of domestic paper currency is the highest goal of industrialization of digital watermarking technology.
According to estimates by officials of the International Exhibition Bureau, the World Expo will be held in Shanghai, China in 2010. The number of visitors may exceed 70 million. This is another opportunity for the application of digital watermark printing anti-counterfeiting technology.
7. Independent innovation and development of China's digital watermarking technology
Independent innovation is an important support to improve the national competitiveness and anti-risk capabilities of our economy. The development of digital watermarking technology to seize the strategic commanding heights of information technology is of great significance for improving the international competitiveness of our information industry, ensuring national information security, and safeguarding national strategic interests. .
From the existing public information, digital watermarking technology is an emerging interdisciplinary subject. Its research involves cryptography, image processing, pattern recognition, information analysis, theoretical mathematics, communication and computer science. Of scholars are at the same level, and they are even ahead of foreign counterparts in terms of application.
To promote the industrialization of digital watermarking technology, we must learn the experience and lessons of the development of RFID and WAPI, and we should follow the market first and then the standard. To avoid arguing over standards and to miss the good opportunity for industrialization advancement, the domestic technology with independent intellectual property rights has been jointly blocked by foreign countries, and the domestic market has also reoccurred.
In view of the broad application prospects of digital watermarking technology in intellectual property protection, bills and FMCG anti-counterfeiting, confidentiality, and sub-threshold low-interception rate communications, in order to protect national security, transform economic growth modes, enhance China's core competitiveness, and promote China's independence Intellectual property digital watermarking technology is developing rapidly. It is recommended to use digital watermarking anti-counterfeiting technology on the tickets for the 2008 Beijing Olympic Games held in Beijing to establish a new digital watermarking technology standard around the world and demonstrate China ’s ability to independently innovate in high-tech fields and protect knowledge Determination of property rights.
General Secretary Hu Jintao emphasized: Accelerate the pace of independent innovation, enhance the country's core competitiveness, drive China's social productivity to achieve a qualitative leap, and strive to win and maintain the initiative to develop in fierce international competition. The successful application of digital watermarking technology in the Beijing Olympic Games will promote China to master core technologies in the key fields of national economic lifeline and national security, create an emerging information security industry with China ’s complete independent intellectual property rights, and promote the development of China ’s information security technology into the world To rank first, improve China's competitiveness and voice in the field of information security technology, enhance the stamina of China's sustainable development of science and technology and economy, and accelerate the realization of China's national strategy for independent innovation.
For the successful hosting of the 2008 Beijing Olympics, we decided to sponsor the Beijing Olympics ticket digital watermark printing anti-counterfeiting technology system, and do our best as a corporate citizen supported by the National Science and Technology Innovation Fund and with a sense of responsibility to strengthen the country and enrich the people, in order to express our support for us Thanks for independent innovation to develop an information security protection system with China's independent intellectual property rights, and to promote the industrialization of the application of digital watermarking technology.
Let us join hands to work hard to implement the scientific concept of development, actively seize the precious opportunities for the successful hosting of the 2008 Beijing Olympic Games, make up our minds, dare to tackle key issues, work hard, catch up, pursue the path of independent innovation with Chinese characteristics, and continuously improve The original innovation ability, integrated innovation ability and the ability to introduce, digest, absorb and re-innovate under open conditions. To rigorously, down-to-earth, and tenaciously realize the major historical mission of improving the ability of independent innovation and accelerate the construction of an innovative country
Car Accessories,Auto Accessories and Parts,Auto Parts,Car Parts,Vehicle Parts,Automobile Parts
Ningbo Yinzhou Hengxi Winbate Household Product Manufacturer , https://www.nbwinbate.com