Advertising is a means used by merchants to attract consumers' attention and promote sales. People in the building materials and home industry said that just as the ancients said, "will look at the doorway, they will not watch the fun." "Watching the doorwayer" enjoys its "profit" and "watching the lively" is in the middle of its "dao".
With the continuous improvement of people's living standards, the public's requirements for furniture are no longer simply to pursue practical performance, aesthetics, etc., but to pay more attention to whether it can bring health, environmental protection and other higher quality of life. Home building materials manufacturers seized the new trend of consumption of the public, and they launched the “environmental protection cardâ€. In the advertisements and in the promotion of customers, they repeatedly emphasized the natural environmental protection, and produced a lot of terminology and certificates to prove. Most consumers are often impressed by the business's rhetoric about the "sickness", although they are ignorant of the terminology, such as falling into the fog, but still placed orders on the environmentally friendly and healthy home life depicted by the other party.
“Zero Formaldehyde Furniture†is a common advertisement and popular hot words introduced by some manufacturers for the public environmental protection and health psychology. After experiencing a series of home environmental protection incidents, consumers finally know that many furniture and building materials contain formaldehyde as a health and environmental protection enemy. Therefore, most consumers pay great attention to the amount of formaldehyde in furniture when purchasing furniture. In response to this psychology of consumers, some businesses have launched the promotion of “zero formaldehyde furnitureâ€. In fact, a little analysis, you will find that the "zero formaldehyde" statement itself has problems, many natural trees themselves contain formaldehyde, let alone those furniture made from trees. At present, the advanced production technology and technology can only achieve the minimum content of formaldehyde, it is impossible to achieve "zero" - this is completely absent.
With the true face of “Zero Formaldehyde†unveiled, a more confusing advertising campaign was launched – “Executing the highest environmental standards XX years†and used by more and more businesses. Merchants who have launched such advertisements have already learned that as people's consumption behaviors mature and the country regulates the market, consumers are gradually coming out of the myth of healthy and environmentally friendly home life, which has no basis for business, and began to use relevant standards to measure products. The pros and cons. Smart merchants seize this point, advertise that they have always acted according to the "rules" and emphasized their position in the industry. The number of years to implement the "highest" environmental standards is also "longer and longer", from 10 to 15 years, to 20 Years... However, after careful scrutiny, the national standard was introduced for seven years. What are the standards for the so-called furniture manufacturers that implement the “20-year†environmental protection standards? At present, the highest domestic furniture environmental protection standard is the “10-ringâ€, so When buying furniture, consumers should pay more attention to whether there is a "ten ring" sign.
Seeing this, some readers may not be able to question: This door is too ugly? We are not insiders, how can we know about these backgrounds?
It’s good! Those who have launched a confusing advertising campaign or brand are precisely the weakness of some readers. They are aiming at the psychological needs, and the cowhide is getting bigger and bigger. The “outside man†can be described as “cowhideâ€. , rushed to place an order, delivery money, the middle of the business.
In fact, many people have gone back to "remediation" after eating the loss of the "cowhide" of the business, learning the relevant knowledge of the difference between good and bad, analyzing the advertisements or propaganda of the "confusing" business, and looking for them. The existence of fraud components, summing up lessons...
Such people are often referred to as "after the facts." "After the facts" is not a word of praise in the Chinese vocabulary. In fact, the power of “after the facts†cannot be underestimated. Their lessons can be used by later shoppers. Their evaluation of related brands is passed down through word of mouth to form a good or bad “word of mouthâ€. Merchants taste "good fruit" or "bad fruit."
As far as building materials and household consumption are concerned, “after the facts†tells us that health and environmental protection is the pursuit of everyone, and its acquisition is inseparable from the guidance of advertising, but it must not be advertised. We should change the "subsequent" of "after the event" to the pre-consumer learning, and try to obtain the discriminative power and immunity from the "post-event Zhuge", and obtain the high-quality brand information from the "word of mouth". Really enjoy a healthy home life.
360 skin roller, 360 derma roller, 360 dermaroller, 360 Micro roller, 360 comestic roller, 360 face roller, micro needling roller ,micro derma roller,MTS medical roller, face cosmtic roller, face mesotherapy roller, face needles roller,face derma rolling system, face derma roller system,MTS micro needles roller system
360 skin roller, 360 derma roller, 360 dermaroller, 360 Micro roller, 360 comestic roller, 360 face roller, micro needling roller ,micro derma roller
Guangzhou Vantee Electronic Technology Co., Ltd. , https://www.finerroller.com