Visa today (October 23) teamed up with terminal providers and financial institution partners to showcase the latest smart mobile POS (mPOS) technology application solutions in Guangzhou. These world-leading solutions include the integration of a variety of merchant applications, such as smart marketing, electronic prepaid cards, self-service ordering, and insurance exhibitions, which are already in the market.
The smart mobile POS is a card payment acceptance terminal that can be connected to a mobile intelligent terminal, and can turn a smart phone or a tablet into a secure payment acceptance device. By installing Smart Mobile POS, merchants can trade more easily at a relatively low cost, in a way that consumers want. At the same time, it can improve consumer spending and payment experiences, and facilitate payment from cash or checks to electronic payments.
The solutions for mPOS in various industries are developed by Shanghai Hefa Information Technology Co., Ltd. and BOC Credit Card (International) Co., Ltd. These application solutions are suitable for a variety of business applications, especially small and medium-sized businesses, providing new business opportunities for merchants who have previously been unable to accept cards in China, and building a new intelligent business application environment for them, revolutionizing the competition of merchants. ability.
Mr. Liao Guangyu, General Manager of Visa China, said: “As the world's leading electronic payment technology company, Visa's vision is to become the best payment and payment method in the world. Visa will always be at the forefront of innovation and committed to spending for China. The participants, merchants, financial institutions and payment industry participants provide the world's most advanced payment technology and solutions, and promote the healthy and orderly development of the industrial ecosystem of China's mobile payment industry through sharing and exchange."
Zhuang Dawei, general manager of China Business Department of BOC Credit Card (International) Co., Ltd., hopes that more merchants can use smart mobile POS applications to provide consumers with a variety of payment options to serve their daily lives.
Bao Haiwei, co-founder and chief technology officer of Shanghai Hefei Information Technology Co., Ltd., believes that mobile payment solutions are reshaping the industrial landscape of electronic payments. He said: "We hope to continue to stand at the forefront of China's payment industry innovation trend by working with international market leaders like Visa."
According to relevant data, China's electronic payment development has been very rapid in recent years. China is the fastest growing market for mobile communication technology in the world and the largest consumer market for mobile devices worldwide. As of 2012, China's POS holdings reached 7.12 million units, and the number of connected merchants was 4.83 million, but the per capita POS holdings still lag far behind developed countries.
From the global market, from 2011 to 2012, the number of smart mobile POS put into use increased from 4.5 million units to 9.5 million units, an increase of 111%. This figure is expected to reach 38 million units by 2017, showing its strength. Growth trend.
It is reported that for smart mobile POS technology, Visa launched its Visa Ready partner program in China this year. The program provides clear guidance to equipment providers, effectively driving acquirers and merchants to adopt acceptance solutions for the Visa Ready Partner Program and helping to increase market awareness of smart mobile POS mobile payment acceptance solutions. At the same time, the program ensures that the Smart Mobile POS solution meets Visa's global standards for secure payment transactions, enabling a more convenient smart mobile POS solution to achieve the same security as a traditional POS. In September this year, Liandi Commercial, the leading mobile terminal manufacturer in China, became the first Chinese equipment provider to join the Visa Ready Partner Program.
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