The overall custom wardrobe has become more and more popular in the industry in recent years, and many individuals have begun to join the army of the overall custom wardrobe, hoping to achieve success in the industry. Today, intimate Xiaobian specially arranged the matters that need to be paid attention to when joining the whole wardrobe, for your reference.
1. The area (location) where the brand is located is preferably the famous headquarters of the brand (production, marketing) in China, such as Shanghai, Beijing, Guangzhou, and Nanjing. The benefit is: consumers are easy to trust.
2, the headquarters city can not be too far from the city where they opened the store, can be the best in a large region or a province, unless it is a domestically influential brand, then do not have to consider the distance. The advantage is: it is convenient to go to the company to study, inspect and deliver in the future.
3. Is the logistics of the headquarters to its own city directly accessible? If there is a transfer, it will be more troublesome.
4. The brand's market share in the local market, or the brand has several stores in the local area. How about the business of each store? Because as a headquarters, the self-operated direct-operated stores do not do business well, he can not guide sales to franchisees in the future, but also depends on the personnel status of their direct stores, the quality of the guides, and the level of designers. Explain the quality of a company's internal management.
5, go to their factory to see, the production order of the workers in the workshop, the quality of the products, what brand of production machines, and then look at the inventory of plates, not much inventory, the hardware of the inventory, the health of the workshop, the distribution of the office, Health and personnel quality. In general, it is a feeling to see if this company is a modern management company.
6. Ask the franchise fee (now some companies do not accept it), how much is the deposit (this is generally accepted), if you join, the first store opening business, what support (including mental and material aspects). In the future, in the course of business operations, there will be support policies at the headquarters. This must be asked clearly, and ask a few more to compare.
7. Ask them which cities in the country already have franchise stores. They will definitely say that certain cities have franchise stores, and then ask them for photos, design drawings, etc. of the franchise stores, mainly to see their design capabilities. Then ask their company's franchise department to have several salesmen to find out if there is a team in the brand to do the franchise work.
8. In terms of propaganda, ask them what plans they have, or what ads they are already doing, and whether they can make advertisements that cover your own city.
9, you have to ask, the headquarters has any requirements for franchisees, the general franchise stores have an annual task, the headquarters will be how to treat franchisees?
10. Finally, look at their product manuals to see if the content is complete. Generally, a regular company will have a sales brochure (including cabinets, door panels, hardware, electrical appliances). You should remember some things at the time (because you can't get this manual before signing the contract), and then with other The company's manual compares prices. There are other information on the training of franchisees. In fact, it is mainly to see if this company has the strength to do the franchise work.
11. Finally, ask what the company's vision is. (3 year plan, 5 year plan, etc.). Mainly, I still have more contact with myself. I can read more information on the Internet and compare more.
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