In 2016, Rolls-Royce CEO Torsten Müller-Otvos shared how to use new technologies including 3D printing, which is also his company's survival strategy.
The 2016 sales figures show the success of this customization method, because Rolls-Royce sold more than 4,000 cars, which is the second time in the company's sales history.
Rolls-Royce's total sales increased by 6% compared with 2015, the United Kingdom is the highest demand, increased by 26%, the United States increased by 10%.
According to Rolls-Royce, “When reviewing and showing the best Rolls-Royce models of 2016, almost every car is a Bespoke. From exterior paint to interior dashboards, accessories and interior decoration, It is excellent. "
NauticalDawn's car model appeared at the 2016 PebbleBeachConcoursd'Elegance auto show.
According to the editor, NauticalDawn's custom teak dashboard is inlaid with a clock based on the customer's favorite debug watch. As the design of Rolex watches is patented, accurate 3D scanning can be performed from the customer's Yachtmaster watches. 3D printed models are very useful for the prototyping process.
Since all customized Rolls-Royce are based on existing car types (TheDawn, Phantom, Ghost, etc.), the company will undoubtedly personalize the existing 3D CAD models. But the true 3D printing potential lies in the new Phantom model, which will be launched in 2018.
Rolls-Royce House is a video series exploring the history of the company. In Chapter 1: Rolls-Royce uses 3D scanning to render the first silver ghost model.
Editor in charge: Liu Qingqing
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