Chen Deng, Chairman of Leden Outdoor Group, was the ancestor of the development of the domestic outdoor sports market. Mr. Chen and his “San Fry†brand, as leaders of the “pan-outdoor†industry in China, led the pan-outdoor activities from sports to humanities. In terms of geography, culture, environmental protection, and public welfare, hiking, camping, fishing, making friends, picking, and environmental protection activities have achieved “outdoorizationâ€.
At the Asia Outdoor Show, Sevlae will bring a wide range of professional products, fashionable products, and high-quality outdoor products, and will spread the “pan-outdoor†world-wide topic to present urban outdoor leisure concepts to consumers. By.
As an exhibiting brand of Leden Outdoor Group, Sevlae entered China since 2008. After three years of development, the channel network terminals in major provinces and cities in China have been increasingly perfected. In 2011, Leden Outdoor Group plans to continue to expand the market share of “St. Frye†in the outdoor brand market in China. The channel network construction strives to break through 1,000 stores, and St. Fry has become a leading brand in China’s outdoor industry.
The “St. Fray City Outdoor†source uses a self-driving lifestyle and carefully creates a series of outdoor self-driving travel equipment: clothing, shoes and hats, gloves, glasses, backpacks, sleeping bags, tents, moisture-proof pads, and cooking utensils. Leading elements of outdoor life requirements can allow natural minds to return to the hearts of busy city people and achieve natural comfort.
Combining functions with the city, integrating professional outdoor high-quality and new urban fashion trends, integrating self-driving tour, field camping, hiking, and tourism equipment into one, each series of products are carefully designed in accordance with different outdoor occasions and natural conditions. Fully consider the functionality and practicality of outdoor activities, so that more consumers have more room for product selection.
Sevlae products will be fully displayed at the Asia Outdoor Show. Welcome!
At that time, as a cooperative unit of Leden Outdoor Group, CCTV's CCTV China Channel will also unveil the Leden Asia Outdoor Show, assemble the media alliance, conduct a comprehensive follow-up report on the branding of St. Frye and brand concept, and carry the Chinese original column “ An interview conducted an in-depth dialogue at the scene.
CCTV's CCTV Chinese channel has established sites in more than 150 countries around the world, which has enabled global Chinese and Chinese and world interaction. Speaking of outdoor sports, more people nowadays feel that this is a healthy, casual, environmentally friendly, and fashionable lifestyle. Therefore, even if many consumers do not often participate or never participate in outdoor sports, they also participate in the consumption of outdoor leisure products. The channel also believes that the Le Dun Group will prove the transition from "Made in Asia" to "Created in Asia."
Leden will focus on the positioning of the Sevlae brand and display products in all directions to highlight the charm of the brand. It will surely cause widespread concern among journalists in the industry and all walks of life. Let participants really experience the new style of international outdoor arrogance.
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