After 90, the most popular love "shadow makeup"

Compared with the trend of chasing after the 80s, the 90s are even more advanced. When the 80s are wearing light makeup, 90 has already faced a big makeup on the street. "Now it is summer vacation, the store can often see a lot of MM after 90." Chen Fu, the store manager of Sephora Star Store. Although it is the off-season of shopping malls, many cosmetics stores have a new influx of consumer power, that is, after 90, especially the make-up brand, the summer business is quite dependent on 90 after paying.

After 90, I love "shadow makeup"

Makeup consciousness is ahead of 90, love makeup

Cai Cai was born in 1990. Although she belongs to the "old man" in the 90s, her style of behavior is typical of the post-90s style. “Looking at the makeup and the angle of taking pictures, it is easy to distinguish the difference between the 80s and the 90s.” Cai Cai showed the reporter a self-portrait in his mobile phone, without exception, all with heavy makeup, black smoky makeup, long The long false eyelashes, the angle of the smashing from top to bottom, is to make her face of the baby face into an "awl face." Look at her and the same classmates after the 90s, the same makeup, the same movement, almost like the same mold printed.

“When the middle school stayed in school, everyone liked to discuss clothes and make-up, but it was only limited to discussion. After going to college, the classmates and friends around me started to make up. This is a very normal thing.” Since going to the sand After the university, Cai Cai had a lot of time to toss on his face. My father and mother gave a monthly living allowance of 1,500 yuan, at least one-third of which was spent on cosmetics. "I heard that Armani's foundation is very good, I am going to buy it and try it."

After 90, the makeup consciousness is very advanced, and the post-85 makeup artist Xiao Zhangshen feels the same. "Basically after entering the 90s of the counter, each one is made up of makeup, and it is all heavy makeup." Although it is almost a few years old, the girl after 85, who is about the same age as him, seems to be "simple". Even if customers come to the counter to buy things, many of them are interested in make-up, but they are less likely in daily life.

Smoked makeup is the most popular eyeliner, mascara special fee

"If you recommend skin care products to the MM after 90, basically no play, they love to buy makeup." Yintai a makeup artist's beauty consultant told reporters. According to her experience, after 90, MM has little interest in skin care products. It is difficult to see them at the skincare counters in the mall, but their interest in makeup is quite strong. In addition, it is no good to sell nude makeup to the MM after 90, because they most like the thick smoky makeup, and it is not a simplified version of the smoky makeup, the upper and lower eyeliner and false eyelashes, one can not be less.

The reporter learned from a lot of makeup counters that the eye makeup, mascara and other eye makeup are almost the same as the MM must buy after 90, and it is also very expensive to use. "For example, mascara, some MMs that don't often make up are used in the first half of the year. It can't be used for too long. After 90, MM may buy a new one in a month." BENEFIT's beauty consultant gave an example.

Orders are very important, BA is often "disregarded"

Although the oldest 90s are just over 20 years old, when they place orders, the autonomy after the 90s is very strong, and they are very assertive. For what they like and what to buy, they usually have already before entering the store. It was decided, so the BA (beauty consultant) in the mall is often "disregarded" by them.

"Our stores are open-ended. If the BA in the store meets 70 or 80, it is easier to introduce and recommend. If you encounter 90, you can only follow them and can't play any role." Sephora The store manager said. Don't look at the age after 90 is not big, shopping is still very purposeful. They are often accompanied by a few people, and may try various products in the store, but usually only discuss with their peers, so that the BA on the side is very embarrassing. However, although they are basically students after the 90s, they also consume a lot in the store. It is quite normal to buy a makeup product of one or two thousand yuan at a time.

However, there are things that I like after the 90s. "For example, if there are any new products, limited editions, fashion magazines recommended, or fun products, they are still very willing to buy." MAC's beauty consultant said that to do business after 90, find the right trick.