Packaging design to innovate the four tricks to master first

[China Packaging Network News] Design is not a fixed concept; it needs to be continuously absorbed, reinterpreted, and evolved. Designers come from diverse backgrounds, and they must embrace inclusivity and adaptability. As the industry changes, designers should focus on integrating new elements and exploring innovative methods to stay relevant.

First, design packaging that aligns with your target audience.

Unilever's AXE line is a great example of how packaging can reflect its core demographic—people aged 18 to 35. Their packaging is bold, edgy, and visually striking, using thick black plastic bottles with a rugged look that resonates with young consumers. This design not only grabs attention but also makes the product easy to use, whether it’s for shower gel or lubricants.

Second, create reusable packaging solutions.

The small beverage market is highly competitive, but innovation is still possible. A foreign tea company introduced a unique product: tea blended with pomegranate juice. What made their packaging stand out was the glass bottle with a lid and a heat-shrink label. The label instructed customers to remove it and keep the bottle, offering a free reusable container without the hassle of recycling. Priced at around $2.79 per bottle, this approach adds value and promotes sustainability.

Third, utilize double-sided printing on labels.

If your product is a clear liquid in a transparent bottle, you have an opportunity to enhance your packaging design at a low cost. Printing on the back of the label is a simple yet effective strategy. While standard information stays on the front, the back can feature engaging content such as brand stories, user tips, or even fun debates. This method enriches the customer experience without compromising the visual appeal of the package.

Fourth, make your packaging more engaging and fun.

Interesting packaging isn’t just for kids. Adults also appreciate creativity and novelty. Bright colors, playful shapes, and whimsical designs—common in children’s products—can be adapted for adult-oriented packaging if executed with refinement. The beverage industry, especially the wine sector, has been a pioneer in incorporating “fun” elements. You can find bottles featuring quirky labels like penguins, kangaroos, and frogs. Sometimes, all it takes is a clever illustration to make a product stand out in a crowded market.