Packaging design to innovate the four tricks to master first

[China Packaging Network News] Design is not a fixed concept; it must evolve and adapt. Designers are a diverse group, and they should be open-minded and receptive to new ideas. As the design landscape changes, professionals should focus on integrating new elements and experimenting with innovative methods.

First, tailor your packaging to your target audience.

Unilever's AXE line of products is specifically designed for young adults aged 18 to 35. Their packaging reflects this demographic perfectly—bold, edgy, and eye-catching. The black plastic bottles have a rugged look that resonates with younger consumers, making them ideal for both shower gel and lubricants. This approach not only appeals to the target market but also helps build brand loyalty.

Second, consider sustainable and reusable packaging solutions.

In the mature and competitive small beverage market, innovation is still possible. A foreign tea company introduced a unique product: tea blended with pomegranate juice. What stood out was the packaging—a standard glass bottle with a lid and a heat-shrink label. The label instructed customers to remove it and keep the bottle. For just $2.79 per bottle, customers could take home a free glass container, eliminating the need for recycling and promoting eco-friendly habits.

Third, use double-sided labels for added value.

If your product comes in a transparent bottle containing a clear liquid, you have a great opportunity to enhance your packaging without high costs. Printing on the back of the label allows you to provide extra information without compromising the package’s aesthetics. Instead of placing standard details there, you can include stories about your brand, customer testimonials, or tips on how to use the product more effectively. This small change adds significant value to the customer experience.

Fourth, make your packaging fun and engaging.

Interesting packaging isn’t just for kids. Adults also appreciate creativity and novelty. Bright colors, unusual shapes, and playful designs—common in children’s products—can be adapted for adult-oriented items if done with sophistication. The wine industry was one of the first to embrace this trend. Walking through local shops, you’ll find bottles featuring quirky labels like penguins, kangaroos, and frogs. Some even feature animal prints instead of full-shaped bottles, making them stand out on the shelf without excessive cost.