Home improvement market "wheel type" promotion

From March to June, home building materials alliance merchants have been running large-scale promotional campaigns, with group buying deals, profit-driven offers, and "blood-blooding" discounts taking turns. Mr. Zhang, a renovation contractor who has participated in dozens of such events, shared: “If you want to take advantage of the promotion timing, it’s best to check the market for discounts and you can get a relatively affordable price during these events.” As the home improvement season approaches, many homeowners still choose this time to renovate, hoping to secure lower prices through off-season promotions. Ms. Wang, who recently attended Red Star Macalline’s anniversary event, said: “Compared to the alliance activities, I found the store’s big promotion much more convenient and hassle-free. The anniversary celebration brought real benefits, with great discounts and sales events that saved me both money and time.” **Merchants: Off-season promotions are key to attracting customers** With July and August bringing a slight slowdown in the “wheel-type” activities of the home improvement market, merchants are still pushing hard for the off-season. A company representative from the furniture department said: “In response to the slow sales period, we are carefully planning and launching promotions, expecting a series of events to start in August.” Additionally, Nature Home and Tencent.com will host the first Asia-Pacific Tanabata Home Improvement Festival soon. A representative from the natural wood floor section explained: “We chose the Tanabata festival to counteract the traditional off-season slump. The event is very strong, and new homeowners will decorate their loved ones together.” The Herald reporter also learned that the Luzhou Five Star Alliance will launch a one-stop shopping event for its members in August. **Market: September marks the peak of home improvement season** Industry insiders often say, “Profit in the peak season, take the momentum in the off-season,” which is the core idea behind off-season marketing. “Profit” means capturing the largest possible sales, while “taking the momentum” refers to securing a strategic advantage for long-term growth. The main goal of off-season marketing in the furniture industry is to balance costs and profits during slower periods. While promoting, merchants should also focus on product adjustments, brand promotion, after-sales service, and planning for the upcoming peak season starting in September. Huang Shuguang, head of Bomeijia Building Materials City, noted: “Compared to the first half of the year, the building materials market is entering the off-season, with fewer promotions. Merchants are focusing more on product adjustments and preparing for the peak season in September. The Mid-Autumn Festival will bring additional mall promotions soon.”

Macaron Silicone Baking Mat

Macaron Silicone Baking Mat,Silicone Rolling Baking Mat,Baking Pastry Mat,Silicone Baking Mats

Changshu Xinneng Silicone Products Co., Ltd. , https://www.xnsilicone.com